The Effects Of Social Influence On Behavior

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The Effects of Social Influence on Behavior Social influence is generally considered to be the product of information shared among group members leading to common social norms (Simons-Morton, McLeroy, & Wendel, 2012). In regards to the Social Influence Theory (SIT), information refers to opinions, ideas, experiences from any and all sources, about a behavior or thought. Social norms refers to the knowledge, attitudes, values, behaviors, and standards of a population group that is accepted (Simons-Morton et al., 2012). Behavior is effected by social influences through social norms. It is a complicated and dynamic process that is best understood within social contexts and by considering the nature of information as received and interpreted by the individual (DiClemente, Crosby, & Kegler, 2009). The information is retained as perceptions and values that become main force behind the three key social influence processes: socialization, selection, and social norms. Figure 1 depicts the social influence process. Figure 1. Social Influences Model. Adapted from Social Influence Theory by Simons-Morton, B., McLeroy, K. R., & Wendel, M. L. (2012), Behavior theory in health promotion practice and research, p. 158. Copyright 2012 by Jones & Bartlett, LLC, an Ascend Learning Company. Social norms are what are perceived to be true and acceptable. Social norms are affected directly by social context and social networks. This occurs as a result of interpreting shared information, and through the selection and socialization processes (DiClemente et al., 2009). An individual’s friends typically are selected from his or her social networks wherein the same social context exists. In other words, people choose people of like mindedn... ... middle of paper ... ...References DiClemente, R. J., Crosby, R. A., & Kegler, M. C. (Eds) (2009). Emerging theories in health promotion practice and research. (2nd ed). San Francisco, CA: Jossey-Bass Flatt, J. D., Agimi, Y., & Albert, M. (20121). Homophily and health behavior in social networks of older adults. Family & community health, 35(4), 312-321. Retrieved from http://dx.doi.org/10.1097/FCH.0b01e3182666650 Keyes, K. M., Schulenberg, J. E., O’Malley, P. M., Johnston, L. D., Bachman, J. G., Li, G. & Hasin, D. (2012). Birth cohort effects on adolescent alcohol use: the influence of social norms from 1976 to 2007. Archives of general psychiatry, 69(12), 1304-1313. Retrieved from http://dx/doi.org/10.1001/archgenpsychiatry.2012.787 Simons-Morton, B., McLeroy, K. R., & Wendel, M. L. (2012). Behavior theory in health promotion practice and research. Burlington, MA: Jones & Bartlett
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