The Influence Of Rape Culture

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Rape culture is an issue that has been prevalent both in the past and present, continuing its monstrous path. Society has developed a mindset where blaming the victim and normalizing male sexual violence are considered acceptable behaviors which has been manipulated into society’s culture. One of the main methods of this manipulation is through the media, an important tool in society that holds the power to send such messages. In the media women are objectified and stereotyped in a way that mold rape culture. Due to rape culture women are taught not to wear certain things and not to walk alone in the dark, when instead society should be taught that sexual assault is a real issue and should be taken seriously. Media is a powerful tool in todays …show more content…

They tell us what to wear, how to look, how to behave and cultural beliefs and values. With power comes opportunity, which in this case is not be used to its advantage regarding rape culture. Instead of creating advertisements that depict women as equal to men, they instead promote violence and sexual assault allowing such behaviors to be deemed acceptable in society. Since advertisements are everywhere and are hard to escape, individuals are able to absorb a message from a particular ad. Advertisements constantly send subliminal messages to society, which are transferred into people’s everyday life’s without even knowing where such thoughts come from. Since these advertisements promote sexual violence so subtly and casually, they normalize male sexual violence and therefore one does not typically regard certain ads as inappropriate or offensive to women. Mostly recently, a popular department store in the United States, Bloomingdales, released a holiday ad that depicts a woman looking away while a man stares at her. It then has the caption, “spike your best friend’s eggnog when they’re not looking”. This indicates that in order to sell their product, they must also sell date rape. By placing such idea in an ad, it enforces the idea that date rape is casual and part of the holiday season. It also normalizes the act enforcing the idea that rape is normal and part of society. When Bud Light created the #upforanything campaign, they released a bottle that said, “the perfect beer for removing ‘no’ from your vocabulary for the night.” This again enforces the idea that rape is okay because if the victim does not say ‘no’, then it is not rape, when in fact it would be rape considering intoxicating someone to have sex with them is rape. Dolce and Gabbana have constantly created ads that depict rape in order to sell their product. One ad in particular promotes gang rape as it displays

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