The Effects Of Digital Media On The Digital Age

1133 Words5 Pages
Digital media are highly pervasive, highly addicting, and provide a plethora of affordances that guide and enhance our daily lives. It is no surprise most of the knowledge we collect are from, or can be found in, some sort of digital technology. Personally, forms of social networks, websites and search engines persuade my knowledge and understanding of health, fitness, nutrition and ethical practices such as veganism and Christianity. From various sources, my knowledge and daily endeavors surrounding these topics s are persuaded and shaped–some sources persuading to greater variants than others. Recognizing the precence and dominance of digital media in my knowledge building processes, specifically: YouTube, Snapchat, Instagram, Vegan blogs and websites, nutritional websites and IOS applications, and Google search engines; leads me to realize the media I use represent the proliferation of branding and marketing in the digital age. The knowledge, information, inspiration, and entertainment received are forms of branded lifestyles, interests and desires–which make them commodities of sort. Marketers (or marketing tools used by members of society in self-promotion), brand aspects of lifestyle, health, fitness and ethics, to appeal to current markets in society through pervasive, invisible mediated forms. Passive consumers engaged in information searches, or browsing the internet/social media proceed through the bombardment and unnaturally constructed visuals and texts designed carefully with intention to persuade or have an influence over the audience. Participating in digital public realms constitutes the absence of organic individualistic constructions, due to the intense nature of persuasive media. Considering this, the affect is ... ... middle of paper ... ...allowing ourselves to potentially be persuaded by the various circulating messages. It is important to note that all media are not equally persuasive. Persuasiveness in is maximized when there is profound knowledge of the subject and/or market needs and desires. Inversely, knowing how media construct content to persuade attitudes, opinions, knowledge and ultimately action in particular ways changes the way any persuasive message is received. It gives power to the consumer, allowing them to scrutinize the content by which they are approached for truth. Thus, while media is intensely pervasive and persuasive in modern life, persuasion by messages is innately subjective and not entirely effective while consumer knowledge of the process of persuasion and communication abide. Nevertheless, daily encounters with digital media means unavoidable encounters with persuasion.
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