The Effectiveness of the Takamine Guitar Advertisement

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The Effectiveness of the Takamine Guitar Advertisement

The Takamine guitar advert can be viewed as an effective piece of

media in an array of different ways. The ways used play on a very

unconventional style, which is not often used for a musical

instrument. For example most guitar advertisements would use such

images as a lead guitarist of a band standing tall whilst making his

guitar scream out whilst he is backed by a huge amp or some such and

the other.

The first thing that this advertising piece has you drawn to is its

picture, although on first sight you can’t actually see what it is

trying to portray as it is a picture of a girl sitting and staring at

a boy who is playing to her in a loving way. This would go well with

the title line “The start of a long and happy relationship” but under

further inspection, there is more of an underlying message in that

phrase.

Viewing this picture under its actual purpose of being a guitar

advertisement, you would notice that as the picture has been doctored

to be seen...

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