The Effectiveness Of Advertising In Advertising

Today, advertising is a big part of our lives as the breath that we take. Whether we are watching television, listening to the radio, or driving in the car, we are always being attacked by tons of corporations telling us exactly why we should buy their products. While a lot of products may be dismissed, some advertisements are shown to be effective. Auto insurance is one of the many very popular industries in advertisements. Each year you have corporations like State Farm, Alfa, and Allstate investing millions of dollars expecting to persuade the viewers that their service is way better than the other opponent. Auto insurance is a very competitive market where various ad campaigns can be found because insurance is a requirement for every single person who owns a vehicle.

One of the most popular auto insurance ads on the radio and television is Allstate. Not only do they have a very recognizable catch phrase with “You’re in good hands,” but they have also created a memorable character for people to identify with. The ad claims that “mayhem”, which is another word for chaos, disorder, or confusion, can happen anywhere, anytime, to anyone. The trick in life, according to the commercial, is that consumers should always be prepared. Many of the situations that are shown in the ads are portrayed in a comical way, but the meaning is still very clear: having good insurance will help save your butt if something bad happens. The commercial uses logos, ethos, and pathos in varying degrees to connect viewers with the message they are trying to promote.

In advertising, ethos is used to help make consumers trust the product or for instance, by having the same Allstate guy in all of their commercial portraying to be a teenage girl, and viewers...

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...n a position to protect themselves, otherwise the watchers would assume that an accident would not happen because they would be certain they are harmless drivers.

Also Allstate’s Insurance Company does not include young teen girls. Girls, as teenagers, do not typically obtain auto insurance for themselves; their mother and father/guardian are usually the ones who buy it for them, Allstate targets the parents and adults who own cars and they may correspondingly assume that teen girls are irresponsible in this commercial.

To conclude, the advertising campaign using “Mayhem” has been very successful for Allstate. Everyone knows that bad situations and circumstances can happen to anyone. The company is just helping that by connecting with the consumers, they will sell a lot of insurance. “So get Allstate. You can save money and be better protected from Mayhem like me.”