The media use discrimination, objectification, and dehumanization to change women’s bodies. The result of this is a rise in low self-esteem and dangerous body modification procedures. As long as women’s bodies continue to be shunned instead of celebrated by the media, these negative consequences will continue.
Degradation of Women In Media Today The media has degraded women by portraying them in negative ways. The media has allowed women to be looked at as weak, vulnerable, powerless, sexual beings, and etc.. In our society today perspectives are based off of messages seen in mass media. In the past media was used for supporting and promoting consumerism. Also, in our society today people are allowing the messages of media to influence their judgement and perspectives.
Historically, women have been marginalized and underrepresented in many areas of the mass media, most predominately advertising. Billions of dollars annually are allocated for businesses in marketing schemes and advertising. They include subliminal messages, which most likely are geared directly at a particular gender. With society becoming more aware of the influence of the mass media, and exposure increasing, inaccurate views of gender continue to twist reality by altering viewer perception. These gender stereotypes, both visible and invisible, need to halt the casting of women in traditional and inferior roles, and begin placing them in equal roles comparable to that of their male counterparts.
Many advertisements portray women as just body parts or in a submissive stature to extr... ... middle of paper ... ...men agree with that statement”. To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
No group was more responsive to this than the advertising industry, which introduced new images while reinforcing traditional stereotypes. As speculation on women’s rights grew tiresome after suffrage had been won, women separated in search of their own individuality; however a woman’s identity was based on the sex-role stereotypes advertisements continuously portrayed which in turn transformed cultural expectations and thwarted women’s autonomy. The emergence of consumerism allowed advertisements to be viewed worldwide. "Across the nation, women in cities, towns and farms paged through issues of mass-circulation... ... middle of paper ... ...ture and Society in the 1920’s. New York: Hill and Wang, 1995.
One of the ways the media has discriminated against women, is the way they portray women in the workplace. The media is no doubt the biggest form of communication. So, if the media is making women out as objects and classifying them as helpless, how will employers view women for jobs in these companies? The media uses a technique called media bias, which refers to the practice of using different techniques to flip around stories to suit a specific group (Aliprandini). The media uses this to persuade people and one thing it does is objectify women.
Another personal problem that affects women is the objectification in the media. Sexually objectified pictures of women appear in television advertising, on the web and in newspapers. This encourages girls to think of and treat their own bodies as objects of others’ desires. Women try to improve their social position, yet sexual objectification reduces them to the status of mere tools for men’s purposes and makes them preoccupied with their appearance (Gill, 14). Women should have enough courage to
Advertisements like these have a negative effect on society and especially women but American Apparel has taken things to a whole new level of exploitation. In Jean Kilbourne's documentary “Killing Us Softly 4”, she gives multiple detailed examples of advertisers making women a sexual object which leads to society dehumanizing the female species. As well as this, they are finding younger and thinner women to use, even photo-shopping their models to unrealistic body shapes; warping the average women's view of what she should look like. American Apparel's founder and CEO Dov Charney himself stated that he had worked hard to acquire the provocative image they have today and that he purposefully created ads that were “soaked in youth and sex” (Chauduri). The company insists that they are simply “open about sexuality” and should not be persecuted for it (Chauduri).
In our media, women are objectified, hypersexualized, or shamed, which both reflects and conditionalized the prevailing hegemony and standards of our society. It exists to be seen by men, or subordinate women, continuing the existence of a mindset which many believe, or would like to believe, has dissipated through out the years to no longer be socially relevant, but on the contrary, has become the basis of media and the perception of our society today. Various archetypes of the portrayals of females include patriarchal subordination, the deadly “female fatal”, and stereotypical ethnic representations. These portrayals have dealt a great deal of damage to both men and women in society, where today, we are faced with how to address and transcend
Why have people become so accustomed to the way media portrays women, that by putting a man in her place and treating him the same way makes one feel uncomfortable? Not only that, but these double standards are everywhere, and they aren’t exactly harmless. This objectification of women and men through these media sources have growing masses of alarming data on the impairments these depictions wreak on society, socially, mentally and physically. The way the media projects things that shift American ideals, especially in terms of objectification, cause harm to our people. Becoming aware of this issue is the first step in stopping its trend.