The Effect Of Halo Effect

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Halo Effect Introduction It has occurred once or severally that people from different joints use physical impressions to make overall judgments about a particular object, subject or a person. However, it is paramount noting that the outward appearance could be misleading and may not necessarily represent what is concealed in the particular object or subject in question. This kind of misjudgment gives rise to the concept of the ‘Halo Effect.’ The ‘halo effect’ is expressed as the aspect of different individuals using universal assessments while trying to arrive at a final judgment regarding a particular set of qualities (Yeffeth, & Thomason, 2006). For instance, people may attribute good qualities such as kind and outgoing to people who are considered attractive. On the contrary, qualities such as boring, unfriendly, mean, and grumpy may be attributed to people who are considered unattractive. It means that people accord a certain set of qualities to the person whom they have met for the first time yet they haven’t known them. It is a common phenomenon in the political, entertainment and business world among others. In the following sections, the halo effect will be deliberated alongside its demonstration. Applications There is a strong link between the halo effect and the effect heuristic. The latter refers to the general feeling that an individual may have regarding a particular subject. The feeling may be logical or otherwise and may be good or bad. From a psychological perspective, the effect heuristic is demonstrated through the concept of the halo effect. The development of the halo effect can be traced back to the year 1920, and is credited with the works of Edward Thorndike, who was a famous American psychologist (Rose... ... middle of paper ... ..., the product receives a lot of interests, from the clients, when the advertiser’s face is jolly and elated. However, the product is the same, only that the presentation is done in different manners, thereby implicating the consumption. References American Counseling Association. (2014). The ACA encyclopedia of counseling. Hoboken: John & Wiley Sons. Aswathappa, K. (2013). Human resource management: Text and cases. New Delhi: McGraw Hill Education. Rigney, D. (2010). The Matthew effect: How advantage begets further advantage. New York: Columbia University Press. Rosenzweig, P. (2014). The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers. Rockefeller Center; NY: Simon and Schuster. Yeffeth, G., & Thomason, J. (2006). Halo effect: An unauthorized look at the most successful video game of all time. Dallas, Tex: BenBella Books.
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