The Effect Of Corporate Social Responsibility On The Consumer

The effect of corporate social responsibility initiatives the consumer

Research Question

1. What’s the consumer’s attitude to CSR?

2.What the Relation between CSR Initiatives and the Consumers?

Introduction

Corporate Social Responsibility is a kind of management concept, namely the enterprise to integrate their business operations of the social and environmental concerns and interaction with their stakeholders. Corporate Social Responsibility is usually understood to be achieve economic by the company, environmental and social are urgently need to be balanced, at the same time it solves the shareholders and their expect. In this sense, it attracts the difference between corporate social responsibility, it is very important so that it

This article tries to reveal corporate social responsibility (CSR) neglected research mainly focus on the consumer behavior of the influence of corporate social responsibility activity area. Corporate Social Responsibility, because it is that covers various theories, such as corporate citizen umbrellas, stakeholder theory, enterprise's public welfare plan; Corporate Social Responsibility, corporate social policy. Of course, there are between these concepts, and in some cases, it also has some differences. One theory is that the continuation of another. Carroll (1979), it clearly shows that the economic system and the cornerstone of the principal role of every enterprise, is a profitable products and after-sales service on demand service.The definition of Corporate Social Responsibility includes all economic, moral, legal and from their social demand philanthropy is need it at any given

The decision of the Corporate Social Responsibility in the students' future employment vital role, because students claim that they don not have a job application with irresponsible company. It worth noting that this especially college students engaged in corporate social responsibility, it is positive in their decision to buy, because most of the company claims to have investigated irresponsible act to the society.

Some people think that the consumer is not got the idea of corporate ethics, three factors can be shown (Millard Brown website). First of all, if social responsibility was an important problem;Most moral brand's market share is not so small, only a few of the 'moral' brands in more than three percent of the market, in addition, the company's views between brand consumer concerns the overall link does not exist, for example, although the "Nike" won the one of the lowest credit score a brand research, at the same time in the market, it is a receiving the highest scores of