What does it mean to be physically fit? Does it mean you can throw a football like John Elway, or hit a baseball like Sammy Sosa? Does it mean you can run a mile in one hundred degree weather under twelve minutes, or swim fifteen laps across a pool in one minute? Is physical fitness being anorexic or being on steroids. That’s what the media makes it look like. The average female super model is up to fifty pounds underweight. Sixty-two percent of football players take some form of muscle enhancing product. Many girls worry about their physical appearance. They want to look like the model in this add for Calvin Klein and other advertisements. They think that’s how everyone wants them to look. Many will go to any length to get that way. That often leads to serious eating disorders like anorexia. It’s crazy because even the models don’t look like the adds. Almost ninety-six percent of magazine and t.v adds are touched up by computer to look “perfect.” The effect advertising has on some people’s personal appearance is bad. Even people that don’t develop eating disorders still feel bad about themselves at one point or another because they don’t look like the advertisements, like society wants them to look. The “standard” that the media shows has other negative effects besides eating disorders. It can also lead to shame, guilt, stress, depression, and a lack of confidence. It’s not just girls that are shown in these ads. Guys are shown that they should be muscular, and well built. They sometimes turn to steroids to get like that. Some even develop eating disorders. Guys also get a lack of confidence, they just won’t admit it. Most advertising discourages acceptance of people that are different than you. They show you people that look almost perfect, and a lot of people judge you on how you look compared to the models on t.v and in magazines. Advertisers shouldn’t focus so much on what a person looks like.
In every magazine and on every page there is another source of depression, another reason to skip a meal or two or a reason to be self-conscious. In present society people are overly focused and determined on the perfect body that both the fashion and advertising industry portray and promote. Through diction, pictures and celebrities presented they are trying to convey a message to their viewers that is “suppose” to be used as a source of motivation and determination. The message they are truly conveying is self-conscious thoughts, depression, and the promotion of eating disorders. It is estimated that millions of people struggle with depression, anxiety, and low self-esteem; concentrated on dissatisfaction with their body image (Ballaro). The advertisement and fashion industry are conveying a message that creates an internal battle for their viewers, though they should be creating a fire in their viewers that provides motivation to be healthier, take better care of themselves and a source of inspiration for style.
The truth is “these ads portray women who have a weight way below average, and have no imperfections” (Karyn p.1). Many ads are airbrushed to give the models the look of being flawless, which many women and girls do not realize. Since that look is “virtually impossible to achieve” many dancers will develop an eating disorder feeling that “it is their only road to achieving this goal” of being thin (Karyn p.1). When thinking about it, the whole point of a commercial is essentially to sell happiness. If selling happiness is the goal and the use of models is prevalent in the commercial, then it can be concluded that the only way to achieve happiness is to be just like the commercial by having the product being advertised and looking like the person advertising it.
In this generation, filled with technology, we are surrounded by the media and are constantly seeing commercials for weight loss and billboards covered with extremely fit people that have the bodies we wish we could obtain. We see images in the media all the time and do not even realize the affect that they are having on us. When watching television,about 30% of what you are watching is advertisements that are slowly stimulating your mind. “The media and body image are closely related due to the number of images we see in the media and the excessive amount of exposure we have to those images” (The media and body image, 2015). When people view advertisements they do not think of the effect that it is having on them, it may be small but it can grow as more and more are viewed. Advertisements lead us to believe that we need to be like that, so when a magazine has photo shoot of a woman with a perfect body getting a tan on the beach we strive to be like that. We do know that that body is not achievable but want it so badly we will do whatever the magazine tells us. Photoshopping is also a dangerous thing when it come to body
The media can impact people’s lives in many ways, whether it’s fashion, movies, literature, or hobbies. One of the impacts is how women view their bodies. Movie stars and models feel pressured to catch attention and to look good in order to have a good career in their respective field. People tend to judge how someone looks based on their body composition. The result of this “judgment” is that Hollywood is getting skinny. Since models and actresses serve as role models for people, people tend to want to look like them. The result of this seemingly harmless model of behavior is in an increase in eating disorders.
...odels in magazines usually achieve their body shape in unnatural ways. They either undergo plastic surgery or have an eating disorder like anorexia and bulimia. Most models have the BMI of a person with anorexia. Their weight is 15-20% below what is considered normal for their age ad height. The photos seen in magazines of these models are also airbrushed and photo shopped before being printed. The body shapes of the models are unrealistic, unhealthy, and unobtainable for the average person. In addition to the models, magazines are also filled with advertisements. Most ads in magazines are directed towards beauty in some form. Again, these ads all show photographs of women with the unreachable “perfect body” that can cause multiple victims to feel insecure and unhappy about their body shape and weight. In some cases it will result in developing an eating disorder.
Many great minds believe that education is a powerful tool. Investing in your education is the most valuable and most rewarding thing a person can do to secure their future. Influential people who have brought positive changes to the world have said: “The investment in knowledge pays the best interest”. (Franklin). “Education is the most powerful weapon which you can use to change the world”. (Nelson Mandela). “A brighter future starts with an education”. (Montgomery).
Beauty is in the eye of the beholder. In our society today, people would rather see what celebrities are up to than what is going on with our health plan. Watching the news makes us aware of the latest trend, new gadget, who’s in rehab, or who has an eating disorder. In the eyes of society, women like Eva Longoria, Kim Kardashian, and Megan Fox are the epitome of perfection. What girl wouldn’t want to look like them? Unfortunately, this includes most of the girls in the US. Through TV shows, commercials, magazines or any form of advertising, the media enforces a certain body type which women emulate. The media has created a puissant social system where everyone must obtain a thin waist and large breasts. As a society, we are so image obsessed with the approval of being thin and disapproval of being overweight, that it is affecting the health of most women. Women much rather try to fit the social acceptance of being thin by focusing on unrealistic body images which causes them to have lower self esteem and are more likely to fall prey to eating disorders, The media has a dangerous influence on the women’s health in the United States.
We live in a world where the media makes us believe that looking good is important, especially for women. Young women today, are caught up in their body image and some of them turn to eating disorders because they think it will help them get the body that “perfect” in the eye of the public. According to the findings of Reinkin and Alexander (2005), the number of female college athletes from 1971 to 2000 increased by more than 500% (Reinkin & Alexander, 2005). Female athletes are more prone to eating disorders than men because, they are expected to look a certain way and look attractive. In the research of Greenleaf, Petrie, Carter and Reel (2009) it states:
Whether it’s your phone, your television, or your magazines, it’s a constant thing in one’s life. The media is designed to reach large markets through the use of technology. The media uses stereotypes to market and portray what a "perfect" body should look like. Often times when women are shown in the media they are unrealistically thin, and have airbrushed skin. The same could be said for men, but with big muscles and washboard abs. The media gives off the idea that these bodies are normal when in reality it can be somewhat unrealistic. This can be damaging to a teen’s self image because they have a certain expectation of themselves without being able to attain it. In 2003, Teen Magazine reported that 35 percent of girls 6 to 12 years old have been on at least one diet, and that 50 to 70 percent of normal weight girls believe they are overweight. Boys may also feel pressured to do things such as weight training and steroids to achieve that “perfect”
This essay is going to examine how advertising strategies used in different market structures affects profits of the firms. This essay is being written based on Advertising, an article by Geoff Stewart, in which he examines “how do firms determine their advertising strategy”. In this article he uses Monopolies as an example of a non-competitive market and Oligopolies as an example of competitive markets, so in this essay Monopolies and Oligopolies will also be used as examples. However other competitive markets include perfect competition and monopolistic competition.
The advertising involved targets young teenage women and features models that portray desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that the media’s pressure on being thin causes women to be depressive and have negative feelings about themselves. Women’s views are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012). Body image for women has always been stressed for them to look a certain way and to try to obtain “physical perfection.” But due to the pressure on women to be this certain way, it is common for the mass media to be destructive to the young, impressionable girl.
Advertising effectiveness refer to the changes that advertising causes in the mental or physical state or activities of the recipient of an ad (Jellis Gerard).
Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture which makes teenagers most pervasive to wanting to fit in. The societal culture in advertising plays a crucial role in the way teenagers
Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.