The Diva In You

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Have you ever had the perfect outfit but could not find that perfect shoes and accessories? Or, have you ever found the perfect shoe but, after you got all excited, the store did not have your size? The Diva In You is a company that will take pride in solving this annoying dilemma. The Diva In You is a company that carries quality and fashionable shoes and accessories for women at an affordable price. Our selection will carry a wide array of different shoes from sandals to boots to flip flops, casual to formal. The Diva In You is an online based store that will be able to service clients 24 hours a day 7 days a week. At The Diva In You, our target market is all type of women. I will not target a particular demographic area since the products that I sell will be online and I would like to reach as many consumers as possible. Since I will offer all types of shoes from beach wear to formal shoes, it’s not necessary to target a particular area to market to.

Target Market

We have shoes that are for your typical career woman, which would be a nice comfortable shoe that can carry the load of a woman for 8 plus hours. We also have shoes for the mother/ mommy in you, which will be fashionable, comfortable and also take this client through running errands, soccer games, and trips to the grocery store. A woman normally wear many hats, after working and taking care the kids, we have the perfect shoe for the night out on town. After all this you are probably wondering what our prices are or how we will beat our competition. After shopping at different shoes stores I found that there are few places that sell quality shoes at a fair and affordable price. Below I’ve listed the type of incompetencies that I have found with my competitors:

1....

... middle of paper ...

...om a retailer that was recommended by a friend instead of a random company. In addition to promoting on facebook, I will send a mass mailing as well as a mass email. I will use banner advertisements which is cost effective. Banner ads will cause the revenue of The Diva In You to increase and at the same time, we are reducing marketing costs. In addition, banner advertisements will provide direct traffic to our site, which will generate additional sales. Using banner advertisements is the best way to establish the brand (The Diva In You) across the Internet.

Domain Name

Selecting the perfect domain name is very important in defining you brand name. Below is a list of preferred domain names starting with most preferred name to least preferred domain name.

• www.thedivanushoes.com

• www.divashoes.com

• www.shoes4adiva.com

• www.divastyleshoes.com

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