The Disc Jockey Business I have been in the disc jockey buissness since I was fifteen years old, I own many different sets of equiptment and have been to conventions were the new lines are presented. I also work for Pioneer as a company dj representative so I know their line like the back of my hand. For my project I choose to shop around for new equiptment at two stores, with me I brought a friend who knew absolutly nothing about dj equiptment. I was amazed at my findings and it is becouse of this experiment that I will never shop at Sam Ash again. My friend and I went to Sam Ash music store in New Haven Connecticut, it is a chain music store that has been noted for their excellence in costomer service. We went into the DJ section of their store and started to brows the inventory. I did not talk to the sales man becouse I feared that my knowledge of the equiptment would alter my reasearch. The sales man apporch us with a cool slick mannor that was obviously an act to impress us the young hip crowd. Personaly right off the bat I disliked his mannor and thought it to be very insulting, but people will do anything for a commission. My friend explained that he was looking to start a buissness, focusing on wedding and Bat/bar mitvahs, he then stress our price range of three thousand dollars. I could see the drool on the man's face as he started to explain what we needed. He showed us three different types of speaker putting down the less expensive ones and praising the no price tag line which "he owned". The man did not talk about range or peak power which are the man factors when I purchase speakers, instead he threw in terms like these speakers "boom", they really "kick". These terms were directed at a stero type which he felt we feel into. He then proceeded to demonstrate how great the sppeaker were by pounding the base through out the store. As a professional Dj bass is the last thing you look at , the quality of a speaker depends on vocal quality with a focus on the mid and high range levels. Needless to say these factors were not mentioned at all. The next item was an amplifier which he had the perfect one picked out, in his words it was a perfect match.