One of the biggest threats to freedom in our world today is the ever-looming possibility that someone will realize the true power of popcorn and bring world leaders to their knees. Popcorn holds a power that to this point has remained untapped. However, if placed in the hands of a terrorist organization, the true power of popcorn could be unleashed to wreak havoc on innocent men, women and children.
Millions of people each year have the luxury of eating popcorn freely. Each night in this country alone, thousands of people flock to movie theaters to enjoy a large tub of popcorn while watching a new movie. Month after month the movies on the screen continue to change, following and sometimes affecting world trends, beliefs and styles. Through it all, the popcorn remains the same. It continues to draw the movie patrons back to the theater with the bitter taste of salt mixed with a golden layer of liquid butter. Already, many around the globe have been blindly enslaved to the irresistible experience of leisurely consuming a tub of popcorn while tucked within the dark confines of a crowded picture show.
Large snack corporations have manufactured their own plans to cash in on the subconscious popcorn craze that is sweeping the globe. They perpetuate the popcorn security risk by delivering taste variations. With a light dusting of cheddar cheese or a quick dip into a caramel pool the popcorn is transformed, bringing new tastes to life that now fill the isles at every grocery store. In doing so, a whole new generation of popcorn lovers are captured who couldn’t possibly know the grave position they are placing themselves in.
And proving that every movement has a following determined to do things their own way, some have taken to popping their own popcorn in the comfort of their homes. These renegades have tried to free themselves from a herd mentality by refusing to follow the crowd to a central location to partake in their favorite snack. They have still unknowingly resigned themselves to the same fate by falling under popcorn’s powerful spell.
A terrorist organization armed with this knowledge could potentially seize control of the world’s supply of popcorn and do so without much trouble. Our world leaders are unaware or choose to ignore this threat, and refuse to protect the supply lines of popcorn with the world’s finest armies.
The presentation will also emphasize how persuasive advertisements can have significant effects on society, including society’s ideological perception of products and their contribution to the nation’s overall health. It was even found to have more Kilojoules than an average Mars Bar! In fact, the study found that most muesli bars usually have more than 1000 Kilojoules. See how misleading advertisements and packaging can be! These clever marketing techniques give extremely sugary foods a healthy perception to make it more enticing to buy – even though it’s still not healthier than confectionary.
In the world of party chips and zesty dips, the Sensational Salsa company has created a new brand of salsa flavor. Having believe that they have created a culinary masterpiece, the company has already produced a mountains worth of their new salsa flavor. However, when they begin selling the salsa, they were shocked when the statistic showed that many children and adults did not enjoy the taste of their new flavor. Devastated by the news, the Sensational Salsa company deployed a questionable tactic to persuade more people into buying their salsa and change their attitude towards their product: they plan to pay off parents to lie on Facebook about how much they enjoyed the salsa. By employing this method of persuasive communication, the Sensational Salsa company will try to change the attitude the public has of their product both cognitively and affectively.
A common theme in entertainment today is the question “Just because I can, should I do it?” Usually this is applied to moral issues or controversial scientific breakthroughs. Yet, very little of the American public even bother to ask this about food science and production. As long as the food tastes good and is convenient, most people don’t really care. Melanie Warner, overall, was just like most Americans. In her book she documents how a former business journalist became infatuated with the longevity of cheese, guacamole, and other normal American cuisine. It’s a dark hole. Most readers will be horrified and confused with such production methods. While Warner’s book isn’t a scientific study, her neutral style and intriguing investigation
In addition, Michael Pollan, also a journalist, believes that the vast array of choices which appear in everyday supermarkets is nothing but an “illusion of diversity”. The advancement of technology and how consumers react to products has been further developed and continues to be in this generation. Food scientists are now genetically modifying and engineering products to satisfy and manipulate consumers to desire more of these unhealthy product choices. The biggest advance in recent years has been high fructose corn syrup, which currently exists in about 90% of items on a grocery store shelf.
Sutherland, Lisa., MacKenzie, Todd., Purvis, Lisa., Dalton, Madeline. “Research shows that food and beverage product placements in movies may be a potent source of advertising to children.” Hood Center of Children and Families. Retrieved April 22, 2014. (http://hoodcenter.dartmouth.edu/FoodProductPlacement.html)
...evices and bombs with inexpensive products that can cause injuries within our homes, the U.S officials should maximize the awareness and security in our country.
The adverting industry has a way to sell things to mass audiences with out actually providing any sound reason to do so, instead the use of rhetoric enables anyone to essential market anything. The advertisement that will be analyzed here is brought to you by the Mars Chocolate Company, and it deals with the “M&M’s” candy. The rhetorical devices being attached to the presentation are proof surrogate, appeal to common practice, and rationalization. Aside from this, the analysis will also include an answer to what audience is being targeted, what psychological effects are being expected, and what subconscious needs or desires is the presentation playing upon. By the end, the reader should have a clear picture of what purpose the advertisement serves.
Have you ever been to a movie theater where someone was snacking on an item not offered at the concession stand? A lot of people sneak outside food into theaters to enjoy and, personally, I think it’s perfectly fine. However, not everyone agrees with my opinion, in fact every three out of four movie theaters ban or punish people who bring outside food. Which side are you on, do you wanna have your cake and eat it too, or get kicked out for bringing it?
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
Food Inc. addresses many political issues during the film to draw in the audience. Issues such as: the environment, education, workers’ rights, health care, climate change, energy control, to name a few. Director Robert Kenner exposes secrets about the foods society eats, where the food has come from and the processes the food went through. It is these issues that are used as politics of affect in both an extreme visual representation and a strong audio representation that has the biggest impact on the audience and their connection to what they are being told. This paper aims to discuss the film Food Inc. and the propaganda message for positive change, as well as, the differences between seeing food and deciding...
Schlosser, Eric. "Chapter 5: Why the Fries Taste Good." Fast Food Nation: The Dark Side of the All-American Meal. New York, NY: Harper Perennial, 2005. Print.
With the popularity of film culture experiencing a drastic increase, a large amount of what happens on screen is mirrored in our society. Movies can evoke thoughts and emotions that shape the average man’s ideals, sometimes even stirring up propaganda that pressures governments to create new laws.
A small smile, a booming laugh, and a little play on words helped Pepsi’s ad “Scary Halloween” reach viral status on social media in 2013. Ads can be a triumph or a failure depending on how well the rhetorical appeals of logos, ethos, and pathos are used to convey an ad’s message. This ad’s largest draw was its use of pathos, making the viewers laugh and smile alongside Pepsi over their sly jokes.. “Scary Halloween” also engaged the audience by causing the viewers to cringe at the thought of their chosen soft drink being replaced. Pepsi also has massive amounts of credibility in the soda industry since it has been on the market for over 100 years, giving it ample room to poke at its competitors. Pepsi’s Halloween ad was successful because of
“When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy. They don’t believe that anybody would want to sell them something that harms them, so they might plead to their parents to get them that cereal with the funny talking frog on the cover, not knowing how much sugar is in the cereal, and how harmful it is to their bodies.... ...
Food is a major part of everyone’s everyday life. It’s hard to imagine life without the chocolate cake on your fingers or a carne asada taco in your mouth. Enjoying delicious desserts and fast food seem extremely magnificent to eat and spend money buying them. Although, there have been many controversies in the United States on how it’s the largest country with the most obesity regarding children, which affects their health, many people are still going throughout their day snacking. Many people in America are having full course meals with thousands of calories in one sitting not knowing the short term or long term side effects that are going to take a huge toll on their lives. Food is delicious, but it comes with a secret behind the savoriness/sweetness.