which would fully profile the opportunity for more 3D movies, Cinema Consulting Group chose to interview participants by a convenience sample. We chose a convenience sample so we could have a broad dynamic of participants who would be easy to interview. The participants were moviegoers who have had experience in watching 3D movies. We reached the participants by reaching out to people who were close to us: friends, co-workers, significant others and roommates. By interviewing those close to us, we knew we would get honest and frank answers. Sony is a dominant company in the movie industry. Since it has such power in the field, it is time for Sony to seize the opportunity that is 3D movies. 3D is a great opportunity for Sony to take part in for multiple reasons: moviegoer interest, high box office return, and hard to pirate. Sony Pictures, the subdivision of Sony that is focused on movies is doing very well financially.” Sony Pictures…became the third major movie and television studio to report increased revenue and operating income for the quarter ended Dec. 31” (Fritz, 2010) The amount of revenue for Sony Pictures “grew 25% to $2.2 billion.”(Fritz, 2010) With this increase in revenue, Sony has the financials to invest in developing 3D movies, which are more expensive than its 2D counterpart. There is a definite opportunity for 3D in the movie industry. 3D movies are different because it makes the movie-going experience more life like. In 2009, there was an influx of 3D movies. As CEO Sir Howard Stringer said, “It’s gathering momentum because it startles you. It’s better than you remember.” (CBS) This momentum is the driving force towards the development of more 3D movies. People are coming out to see movies more and more and ... ... middle of paper ... .... Before surveys were done, we believed that consumers would be love for all movies to be in 3D. We found though that instead it would be preferred if 3D stuck to only a few genres such as animation, action and Sci-Fi/fantasy. Sony should increase the amount of films from this genre into 3D. People are willing to spend a few more dollars on a movie ticket if it is 3D. However, the idea of converting archived movies from 2D into 3D at this current time does not seem to be a good idea. Instead, we propose to wait and see if the market takes to 3D televisions and blu-ray players. If these are deemed a success, a trial of some movies being converted into 3D is recommended. The bottom line of our results is that Sony has a great opportunity to produce more 3D movies in specific genres. The market is interested by the concept and would be willing to spend more to get more.
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
The film industry has always been a modern industry where new inventions are constantly on the rise and put into films to improve the film lovers’ movie experiences. Just a few years ago, the world was introduced to a new third dimension. Instead of just using your imagination to put yourself in the same room as the characters on the screen, the 3-D effect did it for you. In Roger Ebert’s “Why I Hate 3-D,”
Some would say watching horror movies and being scared out of your wits is a fun way to spend their hard earned money. They go see these movies on average once a week, each time choosing a newer version of a trilogy like “Chucky” or “The evil Dead”. Film making has come a long way over the last few decades, the graphic...
Movies are a great way to take a break from your hectic life and just relax. Movies have been entertaining you and everyone around the world since the mid 1800’s. The evolution movie went from black and white pictures to color and sound to finally 3-D film. Directors, artists, and inventors took hundreds of years to just perfect putting the one by one captured pictures in a fluid motion to make a ten second movie. So, just think about trying to create the 3D effect or even how movies were created.
As advance technology of fiber-optic developed and is on the rise, everyday there is another story about entertaining movies on demand and streaming online is with ease. Those developments which let movie’s viewers sit in the comfort of their home or anywhere with access to the internet can stream instance movies with a push of a bottom. They no longer need to make a trip to the movie’s stores for movies rental and return, so that is why movie shops fail and filed for bankruptcy bring a symbolic close to the “let’s go rent a movie” era. Blockbuster LLC, formerly Blockbuster Entertainment Inc., both owned and franchised American-based giant provider of home movie and video game rental services through video rental stores, later adding movies by mail, streaming online and video on demand. Due to the peak of fiber-optic and competition from companies such as Netflix, Redbox, and GameFly, Blockbuster became the victim of digital media and filed for bankruptcy on September 23, 2010 due to significant lost in revenue.[3]
Film was not always as it is today due to the digital sounds and graphic picture enhancements of George Lucas's THX digital sound in the late 1970s to enhance the audience's perceptions. Sound was first discovered in 1928 and the first films before that were silent. There is a social need to heighten an audience's film going experience and it allows each person to color their own views of what they see and presents either directly or indirectly society's moral values.
Two new managers have been appointed at Sony in the last 15 years due to a number of developing problems, including the innovation ‘cogs’ within Sony slowing down, being forced into an aggressive pricing strategy, increased competition, losing the battle of VHS and Betamax, profit and sales remaining flat and the ongoing poor performance of Sony films (Mintzberg et al, 2003). Both managers initiated major strategic changes with varying degrees of success; firstly Nobuyuki Idei was appointed and initiated a major shift from analogue to digital technology, as there was a belief that Sony was falling behind the market in this respect. Idei also targeted the top position in the audio and visual industry, a universal standard in home computer devices and a new distribution infrastructure. He believed his job was the ‘regeneration of the entrepreneurial spirit’ (Mintzberg et al, 2003), believing it had been lost.
Across the globe watching movies started as an asylum for the working class, but slowly the ideas being portrayed onscreen have evolved resulting in movie going to become almost religious. Movies have the ability to leave us in awe as a result of their ability to give us a glimpse of a dream, however unrealistic. I myself am a huge fan of the film industry. I started to feel a certain reverence for it because of the way it inspired me to dream and gave birth to my ambitions. This ultimately led to me to go into an in depth investigation of whether I was the only one who felt this way and what affects had been created because of this feeling.
Movie theaters are focusing on moving from film projection systems to digital and 3D systems. With these added technological changes, ticket prices typically rise creating revenue gains for the industry. These changes are drawing more consumers into the theaters because the in-theater experience is something that they cannot get from online streaming at
film can make or break a movie. Marketing a film takes up a great deal of the money that is
Many people don’t think about it so much, but movies (or just film in general) have become such a big part of our lives that we don’t think much of it because it just feels like a usual part of living. But have you ever wondered why this is, and how far back film started? Movies and film have been around for a long time, have developed in big ways throughout time, and has advanced in such a big and new way to this day.
Movies take us inside the skin of people quite different from ourselves and to places different from our routine surroundings. As humans, we always seek enlargement of our being and wanted to be more than ourselves. Each one of us, by nature, sees the world with a perspective and selectivity different from others. But, we want to see the world through other’s eyes; imagine with other’s imaginations; feel with other’s hearts, at a same time as with our own. Movies offer us a window onto the wider world, broadening our perspective and opening our eyes to new wonders.
Culkin, Nigel & Randle, Keith 2003, Facing the Digital Future: The Implications of Digital Technology for the Film Industry, University of Hertfordshire, Hertfordshire.
The Role of Computer Generated Imagery in the Film Industry Computer Generated Imagery is the special effects used in motion pictures to create a visual depiction of an illusion that can not be easily created in real life. Directors of major motion pictures have been using these technologies since the early days of the personal computer. Early on, when and special effects were in their beginning stages, it was difficult to make efficient and effective effects that are well accepted by the movie critics and the general public. An evolution of special effects and the introduction of computerized animation brought the standards for movie effects to a higher level. The development of new methods of Computer Generated Imagery for less money and more effective than in the past has allowed even fairly low budget movies to incorporate such technology.
First of all, I would like to go over my expectations of movies in the future: