The Definition Of Social Marketing And Social Media

Social Marketing

Marketing is a sale the product or service related to all activities. The term developed from an original meaning refers literally to go to a market to buy or sell goods or services. Philip Kotler who is American marketing author, consultant, and professor defines marketing is "required the needs and wants through an exchange process. In that customers exchange operation will exchange that their money if they feel that their needs are fully met; more clearly the expected earnings over the organization can charge transaction value (“Marketing 3.0, 2010”). The marketing concept is that companies must analyze the needs of their customers and make decisions to meet those needs.

In the past 20 years, marketing and management activity

Social media support social interaction needs of people, use of the Internet and Web-based technologies. It’s different from the broadcast media monologues (one to many). Also it support equality conversations and social networking that allow the any kind of knowledge and information, share individual persons opinion to suppliers. For most social media term is associated with the content generated by the user, an opinion shared by many academics as Agichtein et al, 2008, Mangold and Faulds, 2009; Lariscy et al., 2009. Before we understanding the social media we have to define first “Web 2.0” which means users of internet use the World Wide Web, content is always altered by all operators sharing and collaboration by establishment of new methods (Kaplan and 2010 Haenlein). Web 2.0 applications support the creation of informal networks of users facilitating the flow of ideas, information and knowledge and promoting innovation and creativity by enabling the efficient generation, distribution, sharing and editing content. This definition focuses on the types of applications and social effects that the most important elements of the marketing

Users who have more positive attitudes toward advertising are more likely to join a Facebook group brand or a retailer to receive promotional messages. Based on this result, Chu (2011) there is a link between usage and consumer interconnection in the group of applications on social media sites. The relationship between use and consumer interconnection with group applications will affect the rate and efficiency of advertising on social media, including Facebook. Generally, as Chu (2011) study, Facebook’s college-aged users have the most favorable attitudes toward social media advertising and are the largest growing demographic, which suggests that social media sites are a potentially rich platform for online advertising campaigns, especially for companies with a younger target