The Petrol Tax Debate
Introduction
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The aim of this project is to answer the question whether or not
petrol taxes should be raised. To do this I will take the views of the
public, this will include views for and against raised petrol taxes.
The most likely reason for raised tax will be reviewed later in this
project.
Firstly I will analyse the questionnaire. The data for the
questionnaire was collected, with the use of primary research, (for
more information see below)
What is Primary or field research?
Primary research is where you obtain new data for a specific purpose.
The marketing department of a firm or a specialist research
organization can provide this. Typically, the data is gathered by
face-to-face interviews, by telephone or by post, using
questionnaires. This is called a survey. Sometimes potential consumers
are asked to test products, and their responses are recorded.
Primary research has the advantage that the firm itself has control
over the whole process. The disadvantages are that it takes longer,
and costs more.
If I was to take this project in to a real life situation then I would
use Secondary research which explained below
What is Secondary or desk research?
This is the use of existing data that has already been collected. It
can be anything from a company's own sales statistics to Department of
Trade and Industry reports. Other secondary sources of information
include journals, company reports, government statistics, and surveys
published by research organizations.
Traditionally, these have been paper-based, but more and more
information is now available on CD>-ROM or on-line through the
Internet, desk research has the advantages of being cheaper and
quicker than field research. The disadvantages are not knowing if the
findings are accurate, or how relevant they will be to your product.
A selection of views
The statements below were taken from conversations on the 12th
December 2003.
"I personally feel that increasing petrol tax would not benefit us,