Analysis Of Get It Beauty And The Body Show

The current popularity toward beauty and health is an effective and marketable source of reality TV to draw attention from audiences. Two reality makeover shows, Get It Beauty and The Body Show attempt to pioneer a new genre, where the audiences are brought in front of the TV sets and exercise together under the gurus’ guidance with the provided intimacy with the show participants. Not only the show hosts speak directly to the audiences but also they address the concerns regarding beauty and health care that women in their twenties and thirties may have had at least once, and seek solutions together including the show participants in the studio by inviting and listening to professionals in their own field. These settings help the shows function

Whereas the gender norms were permeated with scantily dressed female body images, they were articulated as the reification of beauty and health. With the images of young female bodies, the shows evoke the voyeuristic gaze amongst the viewership. Noticeably, however, the aspects vis-à-vis the hegemonic gender system are not noticed in two senses. First, the emphasis on health and inner beauty contributes to blinding the audiences about gendered structure in the images and messages. Through the gurus’ lectures, the shows have provided knowledge to assess a body and accomplish the goal of an ideal body, in which self-diagnosis upon the calibration and evaluation was suggested as the crucial and ongoing process of body management. Thanks to the effect of socialization with governmentality, the doctrine of body management in favor of the dominant gender system has been transmitted as a responsibility that a woman needs to complete as a citizen, at ease. Thus, despite explicit articulation of femininity in such messages that ‘let’s firm breasts’ or ‘let’s boost our bottom’ in the shows, the audiences do not raise a gender issue in their watching, rather can voluntarily participate into self-discipline along with