The Creepy Language Tricks Taco Bell

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Kiera Butlers article “The Creepy Language Tricks Taco Bell Uses to Fool People into Eating There,” summarizes professor of linguistics at Stanford, Dan Jurafsky’s book The Language of Food: A Linguist Reads the Menu. The book proves that certain words and phrases are put together to make something sound better than it actually is. Not only does Taco Bell do that but most eating establishments do. The fancier the restaurant the food will have fancier names to make you feel as if you are getting something special. Jurafsky’s book reveals that “In naming foods, he explains, marketers often appeal to the associations that we already have with certain sounds.” (531) Jurafsky is analytical of how a restaurant’s menu is worded accompanied by what image the establishment is trying to give itself. When dining at a more expensive restaurant they don’t try to convince the consumers that the food is “freshly prepared,”(532) it is expected of them where as a cheaper food chain, according to Butler, “feels as if they need to try and convince its diners of the quality of the food.”(532) She points out that cheaper restaurants use words such as “Delicious, Tasty, Scrumptious, and Wonderful” to describe the food they are trying to get the diners to buy. It has been said that a simile is the only universal language. There are so many ways to look at language and all that it entails. Language isn’t just about the words used, it’s about how they are used, the tone of voice used when saying something, and nonverbal communication that happens. Every person has their own connotation of a word. Some words have a positive connotation and some naturally have a negative connotation just because of what they originally where used and meant for. Words are... ... middle of paper ... ...age that can be spoken, written, or read. But without the imagined tree behind them, the letters are meaningless. Only by uniting concept and sound-image will ‘tree’ evoke the mental picture you just conjured.” (1) In this article it is shown that a word only has the meaning that it was originally associated with. Words are ambiguous. Language is constantly changing according to the age group involved, the culture of which the communication is coming from, and the nonverbal communication happening. It is important to pay attention to what’s being said and how the person is saying it to decide what their real intentions are. Words have different meanings to everyone. Understanding that concept will make people more aware of the language they use according to whom they are speaking to, and the nonverbal communication being used by both the speaker and the listener.

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