The Creation and Production of High-Volume Products

Better Essays
The article is based on an Ethophatic case study and examines the processes undertaken and interactions between four functions involved in the creation and production of a high-volume product. Throughout the article the competitive priorities of quality, speed, cost, flexibility and availability are pictured and implications discussed. The articles focus and conclusions on the importance knowledge plays and communication in new product development is indicative of a team effort and evolving nature required for effective development.
Identify process in support of NPD
Illustrated by the example of an organisation creating a new car fluid value, the article summarises the process of new product development skilfully by offering a picture of “knowledge in practice” in four different functional settings:

1. Sales Work: Ensuring specification, volume, costs and customers’ requirements are correct.
2. Design Engineering Work: Make Prototype to meet customer’s specification.
3. Manufacturing Engineering Work: Building equipment to enable product be produced.
4. Production Work: Converting raw material to finished goods.

The author introduces three theoretical approaches to “knowledge boundaries” in product development namely syntactic, semantic, and his proposed pragmatic or “new knowledge” approach. He identifies that knowledge gaps exist between functions and it is how functions communicate with each other that can affect the process. Four sub-processes or “boundary objects” are proposed that looks to standardise how information in new product development is presented and communicated between functions. This standardisation is important as functions will identify their roles and responsibilities within a new produc...

... middle of paper ...

...outlined the goals of the research and introduce the research model and the three desired outputs to improve NPD success. This model or sub-processes outlined in integrating suppliers while not all encompassing to the bigger NPD process warrants attention and focus. Their function as you so rightly outlined can lead to improvement in ‘product design’, ‘manufacturing’ and by association ‘delivery of products’. I wonder if exploring these sub process further would give the piece more relevance.
The results section clearly addressed the effectiveness supplier integration can play in the NPD process. The research indicates improve outcome in better product designs and stronger financial performance. This address both cost and quality performance aspects and you have backed these up with relevant referencing. Overall, I found the commentary thorough and well-presented.
Get Access