The Correlation between the Advertising of Junkfood and the Growing Rate of Obesity among Young People

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From the past to the present day, concern is steadily rising in regards to the conspicuous correlation between the advertising of junk food and the growing rate of obesity among young people. An analysis and discussion will take place in the first section of this essay which will consist of an overview on this issue. Secondly, a more detailed discussion will occur which will identify the link between advertising and increasing obesity among the youth; and third, a contrast between various scholars will transpire in relation to differing views of the addressed issue. This essay will explore numerous academic sources in order to discuss the observed effects that advertising has towards obesity, with close focus to young people in order to prove that there is a link between the advertising of junk food and the growing incidence of obesity among young people.

Youth obesity is an escalating problem which causes harmful, unfavourable effects and can intensify and become fatal when it is carried on into adulthood (Chou, Rashad & Grossman, 2005). Such harmful effects of obesity include various cancers, cardiovascular, orthopaedic and metabolic diseases and several other disorders such as psychiatric complications (Lobstein and Dibb, 2005). From this, it is undeniable that identifying the relationship between the advertising of junk food and the increased rate in youth obesity is essential in order to generate suggestions or methods in which this may be prevented or reduced significantly. Advocates of health have been attentive towards the obesity epidemic and have been meticulously focusing on advertising as a causative factor as advertisements are consistently promoting junk food on television (Harris, Bargh and Bronwell, 2009). Suc...

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Robinson, T. N. (2001). Television viewing and childhood obesity. Pediatric Clinics of North America, 48(4), 1017-1025.

Wiecha, J. L., Peterson, K. E., Ludwig, D. S., Kim, J., Sobol, A., & Gortmaker, S. L. (2006). When children eat what they watch: impact of television viewing on dietary intake in youth. Archives of pediatrics & adolescent medicine, 160(4), 436-442.
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