The Conveniences of E-Commerce

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Recommended: shopping online versus in store.

The Conveniences of E-Commerce

As a child, going shopping consisted of packing the family into our station wagon and driving an hour to a decent sized mall in another town. We would go from store to store, looking for deals in each store and the flyers at the door. I would play the store’s video game consoles while my sisters tried on countless amounts of clothing. After hours of this, we would grab food and drive the hour back home. We would often find better deals on recently purchased items in the next store. It was very time and effort consuming, and very inefficient.

Although mega malls are still popping up around the nation, a new market place has risen from the depths of technology. E-commerce is a rising economic force changing the way every industry does business. The convenience and ease of shopping online is a huge reason for it growth. Nearly every retail store has a website, touting product, store, and sales information.

Every bit of information desired about a product is at the fingertips of the buyer, while sellers have access to a global market.

The rise of mega malls was supposedly wiping out local “mom and pop” shops, but the internet has made it possible for these local suppliers to sell their products across the world. Now a virtual storefront cost a mere fraction of the real thing. Anyone with internet access and a little help can sell their goods.

Even the large retail stores in the malls are popping up online. Every well known chain has its online store, listing weekly sale advertisements, special online pricing, and all or more of the products they offer at their chains. What used to be 1-800 numbers at the bottom of an advertisement is now a...

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...buying, an educated and cautious buyer has no reason to research and buy goods from outside the comforts of their own home. Prices, availability, and product information are so much easier to handle online compared to crooked shopping carts, crying kids, a lack of parking, and long lines. A few clicks, and your product is shipped right to your door. E-commerce has brought an entire global marketplace within the reach of every shopper. That kind of advertising and selling power, once a fantasy for entrepreneurs, is now reality, and can only grow in the future.

Sources Consulted:

[1] http://www.auctionbytes.com/pages/abn/y03/m04/i25/s02

[2] http://www.businessweek.com/technology/content/oct2003/tc20031023_0237_tc024.htm?chan=tc&sub=03shopping

[3] http://www.internetretailer.com/dailyNews.asp?id=11130

[4] http://www.wired.com/news/ebiz/0,1272,44690,00.html

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