The Content Analysis : Volkswagen Emissions Scandal

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In this assignment I am going to use the content analysis to research how was Volkswagen emissions scandal in 2015 reported in the International Press. First, I will start this assignment from introducing what content analysis is and discuss it is more qualitative, quantitative or use both of these two, also I will talk about the benefits and drawbacks of content analysis. Secondly, I will discuss how I collect the news like which term I used to search news and how I analysis these news and talk about the ethical approval of this project. Finally, I will present about my findings and give a reflection about my content analysis like how I can improve my content analysis.

First, I will introduce the method I am using in this assignment that is content analysis. Content analysis is “ the systematic analysis of the content of a text in a quantitative or qualitative manner” (Bhattacherjee, 2012, page115). In our lecture of MS7400 we know that content analysis is one research method that always used in the social science, it is one way of measuring things, in addition it asks questions to texts instead of asking people, also it is one way to find truths in the world (Mendes, 2015). Content analysis is one tool and technique that to analysis texts objectively and systematically. It is very close to the mass media like newspapers, television, etc. Because it is one way to get objective data from these also it is one method that shows the sheer scale of these media (Rose, 2012). Then I will talk about that content analysis can be used both quantitative and qualitative analyses. In this assignment it will use both of it. Qualitative analysis is to analysis the qualitative data like some data collect from the interview, some literatures an...

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... ignored that means I can find different source identify and I can know who is interviewing more and whose opinions are not shown for this issue. The final question I asked is what is the overall story 's tone because ask this question I can know this news is support to issue, oppose to issue or neutral, so that I can know different attitudes from different countries, people, organizations, etc. I asked these questions because I try to get data from different newspapers that who is blamed for this scandal and who speaks for Volkswagen emissions scandal and who is against for this scandal and also I can know the consequence that the Volkswagen will face after this scandal. For the coding scheme first I asked these questions and then I made a sheet that list every article and their information (coding sheet) and I list all the answers to these questions (coding key).

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