This literature wishes to discuss the changes in advertising scopes, spaces of consumption and its activities that have been adopted by the generic culture with the presence of technology under the context of retail online shopping. The existence of digital science has definitely penetrated the scopes of advertising and the spaces of consumption practices in ways that we as millennial shoppers might or may not be aware of.
The concurrent development of science, media and capital under the aegies of digital technology produces a kind of fast forward effect in which everything appears to take place at an accelerated rate and to produce a dramatic change in a very short time. It began with the dawn of Web 1.0 as an instance to receive information or a “read-only” web with minimal user interaction and content contribution, according to Berners-Lee, a British inventor of the World Wide Web (Naik & Shivalingaiah, 2008). Based on the statement we can derive an understanding that Web 1.0 leaves no room for online business or user interaction to take place. This definitely leads us to peruse the changes that were brought by the concept of Web 2.0. The freshly introduced ability to contribute content and interact with other users alters the landscape of the web in short time. Web 2.0 does its justice in putting the “I” in user interface, and the “we” into web of social participation (Naik et al, 2013). Core technologies that secure the presence of Web 2.0 today would be social media networks such as Facebook, Twitter, LinkedIn, Wikipedia, blogs, podcasts and not to be missed, online shops.
The fast-paced development and pervasiveness of information technology have transformed many business practices, at the same time creating new jo...
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There is a distinct normative dimension to the concept of the new means of consumption, which is evident in the author's insistence that they "constrain" individuals "to buy more than they need" and "to spend more than they should" (119).
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The transition from Web 1.0 to Web 2.0 ushered in major paradigms shifts in the software industry. Software evolved from being a licensed product to being a subscribed web service. Development efforts slid from the tight control of specialists, for example systems analysts and programmers, towards a collaborative project between end users and technology experts. Learners are now required to teach themselves and teachers are there to facilitate the learning process. The dissemination of knowledge and wisdom would gravitate away from the puritanical filters of rigorous scholastic scrutiny towards a mashed-up crowd sourced assembly such as Wikipedia. Personal websites would now encompass a social networki...
Sassatelli, R. (2007). Consumer Culture: History, Theory and Politics, London: Sage, Page 30, Page 126, Page 132, Page 133
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
The Internet is currently the third most shopped channel; brands are pushed to keep up with the trend of building an online shopping option for their consumers and this is evident through the increase in retailers offering online options for their consumers (Valerio). With solely digital stores like Net-A-Porter, Amazon and eBay, competition among digital stores and physical stores are tight. Retailers are pushed to keep up with the rise of digital shopping whether they want to or not. There are several retail implications with the rise of digital shopping, retailers are turning to multi-channel retai...
“The Internet is becoming the town square for the global village of tomorrow.” Bill Gates. The Internet is vast and is just getting bigger. It has its own community that is open to the public. The Internet is becoming a platform all on its own. It is a stepping-stone in a direction that is unknown. The Internet has become so vast that there are now different versions of it. The different versions of the web are Web 1.0, Web 2.0, the main focus of this paper, and Web 3.0. Web 1.0 is all about sharing information. It is very bland and just gets the point across of what was needed. This how the Internet had started. Web 2.0 is sharing information with interaction. To me this means social media in some fashion. The website that was accessed has a way of interacting with the users whether it be through comments or giveaways on the web. Web 3.0 is the server interacting with the individual on a particular website. Amazon is the best example of Web 3.0 because it gives recommendations based on items that have been searched. “Among American adults 87% use the web, 68% connect...
Consumers’ motivations for online shopping are dual characterization. Research claimed that utilitarian motivation can influence consumers’ intention to search and to purchase, while hedonic motivation has a direct impact on intention to search and indirect impact on intention to purchase (To et al., 2007). Online shopping has many advantages which can fit consumers’ needs and motivation. It might be one reason of the rapid growth of online shopping.
Technological advancements have changed our culture in many ways, even having it’s personal effect on advertising. With the invention...
Advertising has been an essential source for aiding in global consumption. Individuals in society work to be able to spend their money, and advertisement play a big role in where money is being spent. Ads are very diverse and often consist of an array of fields in which consumers are targeted. Ranging from food, health, clothing, sports, image, lifestyle, etc. Ads provide important means of influence on our society. Ads often play the role of persuade people to come buy products from a specific distributor. On average an individual is exposed to 3000 plus more ads daily, via TV, Internet, print, billboards, etc. In the past decade though ads have drastically changed due to the ever-growing digital era we are living in. Digital technology has assisted in the industry making changes to accommodate our tech-savvy society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television, and mobile technology.
James, Fredric. 1988. "Postmodernism and Consumer Society." In Studies in Culture: An Introductory Reader, ed. Ann Gray and Jim McGuigan. London: Arnold, 1997, pp. 192-205.
In addition, social media changed the way of living and the working level of many people like organizing vacations and researching for school and university projects. With attributes that may affect the way people interact online, social media open a new ways for many newspapers, magazines to publish their issues online to promote their ideas quickly and to let the people in contact with their news and to make more productivity and make more money. Also, they can listen to any type of music, reads books, story, purchase any product, buy clothe online...
“Web 2.0 philosophies are about user generated content and rejecting passive browsing, it’s about customization and specialization.” (BuySellAds, 2013)