Digital Media Marketing or Digital Marketing The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. Digital marketing was defined in Wikipedia as “marketing that makes use of electronic devices (computers) such as personal computers, smart phones, cell phones, tablets and game consoles to engage with customers. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks”. Peoples often referred digital marketing as 'online marketing' or 'internet marketing' but it’s wrong. Digital marketing revolves around the …show more content…
Internet marketing falls under the category of digital marketing. Internet marketing encompasses digital marketing services such as search engine optimization, display advertising, and email marketing of world population. Today, the internet has become an important part of our daily routines. We use Digital Marketing to make shopping, to socialize, to access information, for entertainment or many other purposes. These developments have also brought changes in the way of doing business and led to the foundation of electronic commerce. Digital marketing as “both financial and informational electronically mediated transactions between an organization and any third party it deals with”. By the nature of business transactions, Digital marketing is classified into business-to-business (B2B), business-to consumer (B2C), consumer-to-consumer (C2C), consumer-to-business (C2B), and intra-organizational ecommerce (Dou and Chou, 2002) B2C, the focus of our research, is defined by Chaffey (2006) as, “commercial transactions between an organization and …show more content…
In the same time, advancements in information and communication technologies also enabled customers to use internet wherever and whenever they want. Digital Marketing easily got accepted by users because of latest developments on internet and internet enabled devices such as mobile phone, computers, and tablet computers. Oppenheim (2006) states that one of the main reasons for the growth of B2C e-commerce is increasing number of internet users. And also there are other effects that shouldn’t be underestimated such as Digital Marketing made it easy to shop and convenient to find more information about products. All of these factors led to growth on Digital Marketing transactions in recent years and it is foreseen that the development will continue in the next year. According to research done by eMarketer2, US retail ecommerce sales reached to $144.1 billion in 2009, and with an increase of 14,8% it has reached to 165.4 billion in 2010 and it is been predicted to reach $188,1 billion in 2011 and $209.3 billion in 2012. Online Marketing Besides, being a new platform for buying and selling, internet has also become a new intermediary for companies to promote their businesses. Because of its characteristics and the high numbers of users, internet has become as powerful as traditional communication channels, such as TV, magazine,
Have you ever purchased any product on the Internet, used the Internet to collect information or data, or played computer games on the Internet? You must agree that it is fast, easy, and enjoyable. The Internet has been a part of our daily life for several years now. In addition, in the business world, a new business model, E-business and E-commerce, has appeared for several years. According to Ali, there are two main types of E-commerce: B2B and B2C (2000). One is business to business (B2B). This means that enterprises use the Internet to transact or trade between business operations and their partners. Another is business to consumer (B2C). In other words, enterprises provide products, support good, and services to the customers on the Internet.
Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.
Just about every business today has a web site. Weather they are doing business with other businesses or selling directly to the public, a business today needs to have a web site. This paper will discuss Business-2 Business (B2B), Business-2-Consumer (B2C). The paper will look at the marketing concept, and the similarities and differences of brick-and-mortar and eBusiness. Every business, rather online or at a physical site, falls in one of the following categories.
Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.
Digital marketing is the promoting of any sort of Product through at least one form of electronic media. Digital marketing differs from Ordinary marketing, Digital Marketing involves many different things such as using channels and different methods that make it possible for an organisation to analyse marketing campaigns, to see what’s working for them, and what’s not.
As technologies have exploded since a dozen of years, marketing firms have now a very close access to the customers. The way they communicate with potential customers has changed over the years and is still changing now. Internet, cell phones, social medias are all types of medias that the companies are forced to innovate. They have to adapt their strategies to the new reality. Indeed, a successful business is constantly updated on the new technologies and tries to integrate them into their marketing strategies.
The Electronic Commerce, or e-commerce industry, is one of the most conductive sectors of the economy. E- Commerce is an interesting combination of business models and new information technologies as it deals with the buying and selling of goods and services over the Internet. The three major electronic commerce categories are: business –to- consumers (B2C)
The research analyzed the importance of the internet as a marketing tool in the U.S., Europe and Asia to determine (1) what factors inherent in the internet result in marketing success, (2) how the potentialities of the internet as a marketing tool affects efficiency and impacts business, (3) establishment of a "theoretical set of reference for the accounting of the results achieved with internet presence" (Tiago, Couto, Natario & Braga, 2007, Hypotheses section, para. 2), and (4) enhance current knowledge regarding the "types of company activities that use the internet as a fundamental component of the business" (Tiago, Couto, Natario & Braga, 2007, Abstract headnote section, para. 1).
E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms E-Marketing, Internet marketing and online marketing are frequently interchanged and can often be considered synonymous. Marketing consists of individual and organisational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas. (Dibb, Simkin, Pride and Ferrell, 2001). E-Marketing encompasses all the activit...
Kotlar defines online marketing as “marketing conducted through interactive online computer systems, which link consumers with sellers electronically”. (Kotlar et al, 1997) A company engaging in online marketing can use methods ranging from hosting an informative web site to taking orders over the internet to having a fully integrated Customer Relationship Management and Order Management system over the internet.
As we know, marketing is where a company set a goal or written a document on how to promote or introduce their products or services to users while e-commerce is one of the methods where a company sell and introduce their products and services to user. Here we can see how this both related to each other, marketing use e-commerce as one of the marketing method. In this microwave society, most of the consumers prefer to do something easy, take less time and less effort but they want something fast and perfect. So, now we have internet marketing and e-commerce and are widely used by most company whether it is big or small business for those kinds of consumers as this way is inexpensive way of promoting business and consumer can find the products or service they want on the line, and they also can directly pay for the service or product without troubling them self. Consumers can perform any transaction buy just sitting in front of their laptop any this service are available for 24/7. In internet-marketing, it involved numbers of business model such as B2C that means the product sell directly to customers, C2C where a customer sell the product to other customer and
Many organizations are using the internet to promote their business through website, blogs and twitter. Online marketing is important since it aligns with the way consumers make purchasing decisions. Through the created website you are able to inform the visitors about your products or services and promote special offers. Providing all the details about your product in the website is a way to attract clients to your website. The reason to this is because numerous consumers use social media and research to carry out preliminary product and price before making final decision. Good relation and trust is built since the clients can browse your online store and place orders anytime.
Internet marketing is a reliable tool and affordable. It is easy to introduce a product and brand through internet. It is easy for marketers to work on internet marketing. They can show a better thing to consumers in less time and cost. (Jamie Swartz)
In the modern business world it is difficult for companies to survive unless they change the way they have been conducting business previously – doing business without the use of internet technology. However, this doesn’t mean that companies are not required to stick to the basic principle of doing business (Yannopoulos 2011). The use of internet affects all aspects of marketing strategy (Hoffman 2000). Many managers may find it difficult to integrate the internet in the marketing strategy, because of the nature of the product they are dealing with. As a result, they use the internet without properly knowing how it fits in their marketing process.
growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business community's perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing community's interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercial services have become available on the Internet that allow consumers and organizations to interact electronically. These services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this "information superhighway" is growing almost exponentially, the benefits of the Internet are not without drawbacks.