The Concept of Ideation: Steps and Procedures

587 Words2 Pages

The development of innovative products always arises from different steps and procedures. One of these procedures is ideation. What is ideation? The term ideation could be elucidated as the process of relating and forming new ideas by conceiving, generating, and implementing them (ideas). It is crucial to point out that it comprises of a several stages of intellectual cycles such as innovation, development, and actualization. According to (Cooper and Edgett, 2008), brainstorming is one of the best techniques of ideation because it provides a variety of ideas. Furthermore, brainstorming allows an individual to borrow from different people in order to have a perfect direction when implementing the idea. This paper discusses the ideation process, alternative concepts, and solutions in ideation and provides an overview of a concept on the iPhone 5C model. The ideation process constitutes of several steps, which include defining the objectives, formulating tasks, generating ideas, developing concepts, and results evaluation. To begin with, generation of ideas is carried out to help in pro...

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