The Computer-Hie Theory And Theory Of Social Presence Theory

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Theoretical Background
Social Presence Theory Social presence theory was developed by John Short, Ederlyn Williams, and Bruce Christie. It arranges various communication media in a proportional collection of social presence, where the phase of wariness of different individual in communicating. In computer-mediated communication, it has elaborated more characterized perception of social presence. Social presence has been a means of representing themselves in online world. It states that a person is accessible and ready to be involve and communicate with others in social media. Social presence shows the way people interact to one another.
Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham …show more content…

The Internet, with its social media offshoots, is included as part of the Electronic Age, one of four epochs McLuhan and Fiore (as cited in Griffin, 2009) explained upon in their description of the evolution of media and communication [3]. Social media platforms are examples of what McLuhan consider as electronic media (1964) which means allowing for the creation of “person-to-person relationships as if on the smallest village scale” (p. 341) [4]. The “global village” which McLuhan refers to as not one of proximity, but rather the ability to act with common focus, attitudes, and responses as if residing in the same village [4]. Additionally, McLuhan thinks of media as an extension of the human body or mind, just as clothing would be an extension of human skin [4]. Continuing along this thread, he sees the electronic age translating us into a form of information that moves toward the technological extension of consciousness. As humans put their physical bodies inside this electronic nervous system by means of electronic media, all such extensions of our bodies will be translated into information systems. The evolving nature of media technology, therefore, is ecological in nature. While McLuhan proposes this idea of media ecology, it is Neil Postman (1985) who develops the

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