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The age of globalization has brought about changes in most industries and activities around the world. We are now living in a borderless world where the impact of physical borders has been reduced and where interactions among different nations have become more open and less restrictive. It is a fact that the hospitality industry has not been spared by the impact of globalization either. In fact, for the most part, the hospitality industry has benefitted much from this age of globalization. The restrictions which physical borders and distance has posed in the past are no longer a significant barrier because the internet has made the globe smaller by making it possible to virtually access many tourist sites and consider their prospects. The advancements in information technology have made it more convenient for hotels, restaurants, and the hospitality industry to gain access to a wider audience and a wider consumer base. With these considerations, this paper shall critically evaluate the competitiveness of the international hospitality industry in the context of globalization. A discussion on the globalization drivers shall first be laid out followed by a discussion on the following aspects: the impact of globalization, impact of transnational companies and multinational companies and deregulation, impact of globalization on SMEs, taxation and economic leakage, inequality in globalization, the advantages and the setbacks and the future of the hospitality industry followed by the conclusion.
Firstly, this essay would consider some authors’ attitudes towards globalization. (Weiss, 1998) states that ‘globalization is a big idea resting on slim foundations’ while (Hirst and Thomson, 1996) argue that ‘globalization is a myth ...
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...dnjal, A. Szabo, I. Pecher, H. Hadszuh, Radenci: 4th Small Business Development centre international conference.
University of Kentucky, (n.d), Industry Globalization, Available from: www.uky.edu/~wallyf/globaliz.ppt
Vic, G. and Wilding, P. (2002) Globalisation and Human Welfare,2nd ed. New York: Palgrave Macmillan, p.1-150.
Wallace, M. et al. (2010) Globalization, labor market transformation, and metropolitan earnings inequality, Social Science Research, Elsevier, 40(1), p.15-36.
Wahab, S. & Cooper, C. 2001, Tourism in the Age of Globalisation, London: Routledge.
Weiss, L. 1998, the global migration crisis, New York: Harper Collins.
Whitla, P., Walters, P., Davies, H. 2007, Global strategies in the international hotel industry, Hospitality Management, vol. 26, pp. 777–792.
Yip, G.S., 2003, Total Global Strategy II, New Jersey; Prentice-Hall.
Sophisticated gadgets, high standard of living and advanced technology are highly demanded in this modern and developing world. In the recent years, companies have fasten the pace within the industries by looking at constant improvements and entering ‘gaps’ in the market to attract consumers. Nowadays, not merely companies rack one’s brains to attract consumers, by hook or by crook, nations throughout the world are also trying to inform consumers that ‘Our nation is the best, please buy and wide-spread use our products or services’. These circumstance have led to consumers’ expectations and tastes increasingly homogenized, thus, the concept of globalization of nowadays economy is introduced. “Globalization is the free movement of goods, people and capital; of the three, it's the money that's had the most significant effect on our lives recently, for both good and ill.”(Schuman, 2013) In such a unpredictable economic climate, huge amount of small and medium- sized enterprises are enhancing its management model as well as its operations strategy to increase its revenues and the ability of survive. Junction Hotel is no exception. With many appearance of international hotels and related industries, junction Hotel is confronting with serious challenges. To break through barrier and obtain business success, excellent management and strategic are needed. However, present-day’s junction hotel hardly deserve to be called “success”.in spite of Junction Hotel once highly consider as a successful luxury hotel with a strong business background ,now has been under- performing for years duo to several factors such as piecemeal investments, irregular system and lack of clear objectives. To enhance efficiency and performant of Jun...
Globalisation’s Time is Up (The Guardian Weekly, 12-18 Aug. 2005), by James Howard Kunstler, starts off with a direct contradiction of Thomas Friedman’s statement, that globalisation1 is here to stay. Kunstler argues that globalization is not “a permanent fixture of the human condition” (1) and only persists under specific circumstances; the presence of “relative world peace” (1) and “reliable supplies of cheap energy” (1). The essay begins with Kunstler stating the premises for globalization’s stability and evolves into a superficial analysis of what Kunstler intends to be historically analogous examples. The audience is taken back to a productive phase of globalization (1870s-1914) as Kunstler illustrates a world possessing relative peace
Sassen, S. (1998). Globalization and its Discontents. In G. Bridge, & S. Watson (Ed.). The Blackwell City Reader (pp. 161-170). Oxford, U: Blackwell Publishing.
Globalization is a very broad term which “encompasses all cross-border interactions, whether economic, politics or cultural”(Marber 67). Even though globalization is a broad term, it is meet with a lot of hostility and praise. Peter Marber’s article, “Globalization and Its Contents” seeks to explain what globalization is and what opposition it faces.
Economic factor: - Due to the economic crises there is huge business impact on hospitality industry. Hotel occupancy level has gone down drastically more over there is 20% of tax people has to bear on their expenses. Collaborated companies with the hotels are moving to another hotel due high rates. Because of all this hotels has reduced their pricing in all the products they are offering which is directly affecting the profitability of the company. Hotels are restructuring their business in order to cut cost as much as possible by merging several departments doing redundancy of staff. 6
Back in 1978, China had only 137 tourist hotels. With the introduction of economic reform and the open door policy, this led to a rapid growth in the hotel industry for China. The InterContinental Hotel Group (IHG) was among the earliest international hotel chains to enter the China Market. The first hotel they introduced to China was the Lido Holiday Inn that was opened in Beijing. After the first year of the Holiday Inn in China, there was an outstanding performance by earning a big profit. This proved that the market for international owned hotels was good and with tourism and the economy growing every year, why wouldn’t you place a hotel in Chinas growing market. Just ten years later, there were ten more hotels managed by the IHG in major cities in China. The InterContinental brand innovated to the China market to set them apart from the competition. They were the first international hotel chain to launch a Chinese language website and the first to offer online reservations to guests who did not use credit cards. The premise of this paper is to provide the reader with insight on how the InterContinental Hotel Group implemented strategies in China to gain a competitive advantage. I will go further to discuss how it can maintain its advantage in the future. The IHG Company has
Traditionally, the hotel industry has catered to the lodging, dining and other amenities of travellers or guests. The industry operates across the different value chain by offering services and facilities as per the preferences and paying capacity of guests’. Typically, players in this industry own assets and or franchise their brands or manage third party assets. The hotel business is highly capital intensive but at the same time highly competitive, this is due to the presence of a large number of players across the different value chain. The industry being highly regional in nature, the hotel business is directly impacted by overall economic or business activity and tourist movement
...come inequality has increased amongst the employed (Gunter & Van der Hoeven, 2004; Preble, 2010).
Globalization, the acceleration and strengthening of worldwide interactions among people, companies and governments, has taken a huge toll on the world, both culturally and economically. It’s generating a fast-paced, increasingly tied world and also praising individualism. It has been a massive subject of matter amongst scientists, politicians, government bureaucrats and the normal, average human population. Globalization promoted the independence of nations and people, relying on organizations such as the World Bank and also regional organizations such as the BRICs that encourage “a world free of poverty” (World Bank). Despite the fact that critics can argue that globalization is an overall positive trend, globalization has had a rather negative cultural and economic effect such as the gigantic wealth gaps and the widespread of American culture, “Americanization”; globalization had good intentions but bad results.
The overall industry saw a strong boom rate from 2010-2014. The global hotels & motels industry had total revenues of $677.1bn in 2014, representing a compound annual growth rate (CAGR) of 4.6% between 2010 and 2014. In comparison, the Asia-Pacific and US industries grew with CAGRs of 6.6% and 5% respectively, over the same period, to reach respective values of $163.7bn and $166.2bn in 2014(Global Hotels & Motels 7). The reason for this growth is due to the Asia-Pacific Region and Americas. The US alone with its world’s largest hotels/market has conquered net value growth, while China has literally doubled the revenue in the same time span. The leisure segment
The competitiveness of the international hospitality industry in the context of globalization is impacted by different factors. One of these factors includes the globalization drivers, which are mainly, cost, market, government, and competitive drivers. Market drivers for globalization are very much based on common customer need, and are also based on global market channels and global customers (University of Kentucky, n.d). The strength of market drivers are evaluated from a range of multi domestic sectors to the global market. For example, the market for specific foods or cuisines would likely find greater success in the local or domestic setting; however, the market for automobiles, computers, and hotels, fast food chains can be high on the global scale (University of Kentucky, n.d). Cost drivers are also drivers for globalization and include elements which relate to global-sized economies, including source efficiencies, production differences, high production development costs, as well as rapidly shifting technologies (Jager, 2009). The Science Initiative Group Institute for Advanced Study (2007) discusses that globalization is driven by cost which is largely based on the economic conditions of organizations. The persistent pressures on the “economies of scale, advances in technology, and increasing cost of product development are factors that are relevant in this grouping” (Summers, 2005, p. 284). The emergence of innovations adapted by those involved in the hospitality industry determines the costs incurred, and thereby impacts significantly on the call for globalization. In this case, advances in the manner of doing business, including internet availability and advertisements impact on trade ...
In this essay I will give a detailed explanation of what sociologists mean by the term ‘globalisation’ and how they have tried to explain it.
The measures necessary for the performance of the hotel industry is the average daily rate (ADR), revenue per available room (RevPAR), and hotel occupancy rates. To achieve this performance the most appropriate indicators, benchmarks must be analysed together. As stated in the report, in April 2014, the highest occupancy rate is the in the Asia Pacific region, which grew at 68.8 percent, and in the same time both ADR and RevPAR was highest in the Middle East and Africa. (Statista.com, 2015)
This report describes the term known as Corporate Hospitality, identifies and describes its role and function within the market. The purpose of the report is to evaluate and explain possible benefits and issues, businesses may face when operate within the industry.
Larsson, Thomas. The Race to the Top: The Real Story of Globalization. Cato Institute, 2001.