The Compass Campaign: The Compass Campaign

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The Compass Strategy Although mental illness is a widely known and universally felt issue, knowledge on this topic rarely aims to address younger populations (Jorm, 2000). Despite this fact, most mental disorders are seen during young adulthood, and are often characterized by co-morbidity (Wright et al., 2006). During the time the program was implemented, mental disorders accounted for 55% of the total injury and disease burden among young Australians from ages 15 to 24 (Mathers et. al. 1999). These outrageously high statistics, paired with the low levels of awareness of mental illness, confirmed the importance and need to increase mental health literacy. Mental health literacy refers to the knowledge and beliefs about mental disorders, …show more content…

The main focus of this model is the assessment of local needs, priorities, resources, and its circumstances (Wright et al., 2006). The model was applied to the creation of The Compass Strategy campaign via the application of the nine phases of the Precede-Proceed Model. The assessment process (phases 1-5) focused on the identification, prevalence and manipulability of health determinants (including causal relationships). The important targets identified in these phases were then used to develop interventions (phase 6), which were then evaluated for effectiveness (phases 7-9). A visual representation of the phases aforementioned was created to illustrate the interactions between the phases and to provide an overview of the Model’s role in the campaign. (Refer to image …show more content…

The Precede-Proceed Model guided the population assessment, campaign strategy development, and evaluation. The campaign included the use of multimedia such as a website, paper products (pamphlets, posters, etc.), and an information telephone service. Multiple levels of evaluation were conducted. This included a quasi-experimental, cross-sectional telephone survey, of mental health literacy undertaken before and after 14 months of the campaign. Additionally, a series of binary logistic regression analyses were used to measure the association between a range of campaign outcome variables and the predictor variables of region and time (Wright et al.,

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