Every optical dispensary of the store should benefit from these elements from good visual merchandising. The store should develop an imitable ‘visual sense’ through these elements. A few elements that could define visual merchandising as whole a pointed below: • Attraction The display space becomes a stage using color, composition, movement and lighting • Interest Good presentation is also another important factor • Desire the display should create an impression of desirable to the customer, promoting the product & its brand. • Action the action is when the customer enters the shop with an intention to buy. • Balance to ach... ... middle of paper ... ... concept is inadequate.
(1) Zara’s Vision: “Zara is committed to satisfying the desires of our customers. As a r... ... middle of paper ... ... unordinary supply chain, which gives them a highly competitive advantage. They also successfully introduced a new, unique business model into the apparel manufacturing and retail industry. Zara chose to handle design, production and distribution in-house and concentrate the whole production close to their headquarters in Spain. By the entire process, Zara can react much faster than its competitors do to both the ephemeral trends in the world of fashion and the capricious tastes of its customers.
(Slack, Chambers, Johnston, 2010) This allows customer reactions to new designs to be incorporated making Zara a successful fast fashion retailer. Zara also receives information from various store managers and sales assistants on their stores. According to (Inditex, 2013) “A non-stop flow of information from stores conveys shoppers’ desires and demands” contributing to Zara’s success.
Louis Vuitton has maintained its lead in fashion through clever advertising in magazines like “Vogue” with print ads that focus on LV logo products as chic. In recent years the company has expanded is product line into ready-to-wear, shoes, watches and jewelry. Since 1998, Marc Jacobs has provided the artistic direction to develop and market these new collections. Tapping actress/singer Jennifer Lopez as a model was another key move in skewing younger and getting some zest in print ads. Clearly LVMH Moet Hennessy’s market strategy is its high-quality and high-priced image which is promoted via elaborate packaging, exclusive distribution, and status symbol advertising.
Logo Design Slide 1: Custom-built logo design Set distinctive brand identity with eye-striking logo designs customized impeccably. Our intricate logos are tailored to perfection & made to reflect the business ideas, objectives, & credibility. Slide 2: Some Distinguished Logo Design Projects Make your brand shine in the marketplace with effective & creative logo designs. The responsive & appealing logos symbolize the brand and represent it on the wider platforms. A tailor-made logo acts as a prime icon to promote the business among the customers.
It’s good if you put efforts in creating a unique and creative brand design which impress buyers and stands out of the crowd. If someone is looking for your brand, by identifying your design he/she could easily reach you. It is the best reason which describes the importance and increasing demand for brand identity design among small businesses. Improves business’s financial
Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (“Case 3-4. Continued Growth for Zara and Inditex”, 2013). Their marketing approach has helped them become extremely successful in terms of providing the customer with. International marketing strategies and its efficiency assists in the expansion of Zara. Cultural understanding is virtuously essential for an organization expecting to be effective in operating in a host country and even their own nation.
Businesses are always figuring out new trends that can help them reach the people who are most likely to buy their products and services using the most cost-effective method possible. Advertising is certainly one of the major things that businesses use to influence consumers’ behavior since it is something they can control. Even though some influences are temporary, others are enduring. However, whichever the case different influences affect the way consumers behave whether they influence them to make a single purchase, buy more products or purchase nothing. Louis Vuitton (LV) is a leading fashion brand worldwide.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad.
Today the retailing sector is one of the fastest growing sectors in the world. Retailers nowadays understand the importance of satisfying customer needs as essentially customers determine how successful an organisation will be. Retailers such as Tesco and Aldi today continually aim to provide Superior quality merchandise to customers whilst enforcing quality control thus this area could be said to be central to a retail company’s success. In addition retail firms are also constantly striving for the best quality customer service possible to gain a completive edge over rivals, customer loyalty and the quality of their customer service is at the forefront of the minds of some of the leading retailers. This is due the understanding that those factors play a large part in the success of retail companies as ultimately it all comes down to whether or not the customer is satisfied.