The City Car: Case Study: Opel

PRODUCT:
City car, produced by German automobile manufacturer Opel.
The customer can choose between 4 versions: ADAM JAM, ADAM GLAM, ADAM SLAM or ADAM Motorsport Edition. To personalize the purchase, Opel also offers brilliant Design Packs, five Twisted Packs, or the cool Single-Tone Packs.

Features: 1.4L - 74kW / 130Nm, 5 speed Manual, Electronic Stability Program (ESP), Hill Start Assist, 6 Airbags, Seatbelt Pretensioners, Anti-Lock Braking System (ABS), Tyre Deflation Detection System, Daytime Running Lights, Rear Fog Lamps, Anti-theft Alarm and Immobilizer, Speed Sensitive Power Steering, Leather Steering, Tilt / Telescopic Steering Adjustment, Radio/CD with BT, USB, and AU, City Mode Steering, Airconditioner + Pollution Filter, 12V Power Outlet, On Board Computer, Chrome Intrumentation Rings, Flexi-Cupholder, Tinted Windows, Electric Windows Express Up/Down, Chrome

Opel/Vauxhall immediately warned drivers not to drive the “affected” cars before further inspections. They declared that, as that condition concerned the safety of their customers, the firm would take immediate action. Owners were able to find out if their vehicle was damaged by going to the Vauxhall website homepage and clicking on the 'Safety Check for ADAM and Corsa' button for information. They also added that repairs / replacements would be made free of charge to the owners.
Another more current problem could turn out to be, as Automotive News reported, the importation of the new-generation Opel Adam to the US as a Buick model. Since Opel never intended to export this car to the United States, reformatting the car for sale would be extremely expensive. Regardless, Buick and GMC Vice President Duncan Aldred ensures that the new Opel Adam models will be engineered “with the US