The Characteristics Of Starbucks Coffee And Pete's Coffee

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All around the world, millions of people start their busy days with a cup of coffee. It is a staple and often an addiction to those living in modern society. People rely on the miracle caffeinated drink to help through their day to day lives. With such a high demand for coffee, there is no surprise the industry is worth $100 billion dollars worldwide (businessinsider). Coffee is grown all around the world and many countries rely on the beloved bean as their main source of income. Following crude oil, coffee is the most desired product in the world (businessinsider). Lower class countries are typically the growers of the coffee bean, and the industrialized nations are the main consumers. Coffee shops are the fastest growing niche in the restaurant business (businessinsider). This is no surprise considering a Starbucks Coffee or Pete’s Coffee is on every corner. Brazil is the leading producer of the green coffee bean followed by Vietnam, Indonesia, Columbia and Ethiopia ("Coffee: World Markets and Trade). Taste characteristics such as flavor, acidity, body, and aroma distinguish various types of beans. (Castle, Timothy James). These characteristics are defined by the area the bean was grown as well as how it was processed. The two primary types of coffee produced are Arabica and Robusta. Around 100 million bags, or 76% of all coffee consumed, is roast and ground. Instant coffee is the next runner up with 31.1 million bags sold annually. Instant coffee is coffee in freeze-dried powder or spray dried powder Decaffeinated coffee is last landing in the single digit percentile of each country’s consumption of coffee (coffee exporters guide).
Ethiopia is the birth place of coffee. It was known as the ancient land of Abyssinia du...

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...adget Mr. Coffee. Through smart marketing tactics, Mr. Coffee continued to be the most popular selling coffee machine by selling over 40,000 units a day.
The year 1987 was the year of Starbucks and the start of the coffee industry’s revolution. Howard Schultz, owner of Il Giornale coffee shop, was a firm believer in selling not just coffee beans, but coffee drinks as well. He bought Starbucks for around 3.5 million dollars and changed all of his Il Giornale shops to Starbucks. Schultz was on a mission to spread Starbucks everywhere. A new shop was opened every day all over the United States and other countries. The new brand squashed Mom and Pop competition as well as other coffee shop brands. This huge expansion started in the early 1990s and continued into the 2000s. He focused on keeping the original values of selling whole coffee beans rather than pre-ground.
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