Coffee Crafters manufactures fluid bed coffee roasters using a patent pending chaff extraction system that allows for low temperature venting and easy installation. Mission: to manufacture the world's best coffee roaster in its class. The global coffee industry generates combined revenue of close to $10 billion a year. Approximately 25 million people depend on the coffee industry worldwide for their livelihood. The coffee industry is very concentrated at the top and fragmented at the bottom with the top 50 companies taking up to 70% of the sales.
Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2005. It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. Strategic planners have also proved the significance of their work force by providing benefits and implementing programs such as the ?Bea... ... middle of paper ... ...heir own locations and introduced their first co-located store in 1993. They introduced high-speed Internet access allowing customers to surf the web, conduct business or Instant Message their friends while enjoying their beverage and pastry.
Starbucks has over 8,700 retail locations in North America, Latin America, Europe, the Middle East, the Pacific Rim and is continuing to grow. When coffee is considered Starbucks has developed a worldwide name for itself and has become a huge success. An article in the Seattle Post, describes the alliance that Starbucks is making to ensure that a sustainable supply of high quality of coffee is produce in Latin America. "Starbucks President and CEO Orin Smith said the alliance is partly his company's effort to pass on the "high price" of a cup of coffee to farmers." (Lee, 2004).
From the design of its coffee shops to the music played to the types of products offered, everything has a touch of uniqueness. Innovation Starbucks is amongst the most innovative names in the industry. ... ... middle of paper ... ...per share for the third-fiscal quarter and $2.59-$2.67 per share for current fiscal. Also, one could expect Starbucks to raise its expansion projections for the year, considering it had nearly achieved a third of its annual target in the Q1 itself. Bottom line Starbucks is a dominant coffee house with enormous potential ahead.
Introduction Drinking coffee has always been a strong culture in Malaysia.There was a survey that showed that Malaysian drinks 2.38 cup of coffee daily. Drinking coffee used to be an early morning routine, but now it is an all-day activity. As Malaysian’s drinking coffee habit is rising significantly, the coffee house business is also grown along with the drinking habit. Coffee house in Malaysia was started from a traditional chinese coffee house that called as kopitiam. As the west culture started to influence the market, they introduced Malaysia to a “cafe” concept.
One of its biggest strengths is it is one of the top coffee companies in the world. Dunkin Donuts has built a strong brand for itself. The company has over 1000 selections of doughnuts, and its stores are a perfect place for having breakfast and coffee. They have worldwide franchisees, totaling to more than 10,000 locations across 32 countries (Marketing Coach). Dunkin’ Donuts uses the fixed price but yields more which lets it to sell at a lower price because fixed costs are spread over a larger number of components.
Distribution is the deciding of who and where goods and services will be sent. Starbucks is a global company with over 18,000 stores in 63 countries.They use sell over 4 billion cups of coffee globally each year. They are also responsible for 70,000 to 80,000 deliveries per week worldwide. Starbucks specifically targets areas where wealthy neighbors and shopping centers are. Since the drinks can be a bit costly a more affluent area would ensure
Starbucks is a corporation that offers specialty coffees, coffee beans, cold blended beverages, pastries, coffee related products and machines, and tea. Starbucks opened its first location in 1971 in Seattle. By the year 2000, Starbucks had over 3300 locations, and it is still growing. SWOT STRENGTHS: · 2000 marked 5th consecutive year of sales increase. · Low long-term debt to equity ratio of 0.01, company has good financial standing.
The more locations they have, the more people see there iconic logo, and swarm in for the morning cup of joe. Starbucks is not just pouring up any regular cup of coffee. They purchase and roast only high quality coffee beans hand picked from Latin America, Africa, and Asia-Pacific. Starbucks just this year purchased its own coffee farm, thus allowing them to experiment and in the future produce new bold flavors of coffee. Over the years the company has found ways to become Eco-Friendly.
Starbucks products are: Coffee: more then 30 blends and single-origin coffees Handcrafted Beverages: hot and iced espresso, non-coffee blended beverages and Tazo teas Merchandise: assorted home espresso machines, coffee brewers and grinders, premium chocolate, coffee mugs and gift items Fresh Food: sandwiches and salads Entertainment: selection of the best in music, books and film Starbucks Card: card purchased to be able to swipe and are reusable Starbucks is currently doing well in the market. There last trade was $22.81 and there yearly high was $37.14. There revenue up to September 2007 is $9.4 million and their gross profit is $5.4 million. Starbucks has an $8 billion Market Capitalization, 20+% annual sales growth rate and 11 years of 5+% comparable store sales revenue growths. Although the price per stock hit a year low, the overall average of the year is very well.