The emphasis from traditional mixed visual and verbal communication to solely verbal communication is encouraged by the expanding global community by conducting distant communication through telecommunications. Instead of boardroom meetings, telephone meeting connect businesses worldwide synthesizing bigger markets and new buyers. This change is both good and bad; good for the expansion of businesses, but bad for the loss of personal connection. With telephone meetings eliminating travel, it is paralanguage that conveys personalities, not appearances, over the phone through variations in pitch, volume and pace, or how a person speaks. Just as a person would dress to give the right impression for a job, now with effective paralanguage, a person can use speech to give the right impression for a job.
Before the surge of globalization, Albert Mehrabian, a researcher in the field of communication, established a classic statistic that only 7% of meaning in effective spoken communication is from the actual words spoken, while 38% comes from paralinguistic (the way words are said), and 55% comes from facial expressions (Chapman www.businessballs.com). Now that globalization has transformed communication, the 55% of communication’s meaning in facial expression translates into paralanguage and the words that are spoken. The already high percentage, and now the increasing percentage of communication relaying on paralanguage demonstrates the importance of understanding it for modern business communication.
First impressions, and last impressions, expecially over the telephone, effects the perception of a person’s personality through their voice by 3 aspects of paralanguage: pitch, volume and pace. In a study comparing readers, observ...
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...spects of paralanguage effectively so at the end of the day, a profit is being made and success is being achieved all because of clear communication.
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