The Causes of Strokes

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This essay focuses on the causes of strokes. I reviewed two articles that can be viewed in the websites of WebMD (http://www.webmd.com/heart/atrial-fibrillation-stroke-11/stroke-causes-risks) and The National Institutes of Health (https://www.nhlbi.nih.gov/health/health-topics/topics/stroke/causes.html).

Most people, including product and service marketers, who send out a message, intend to reach their target audiences effectively. Therein lays the importance of adhering to the principles of effective communications. Achieving effective communication is a task that requires thorough analysis of the audience characteristics, including gender, age, cultural backgrounds and occupation. Every communication should meet realistic expectations of the audience. One message may be written in different styles to meet different communication strategies and to appeal to different audiences (Gurak & Lannon, 2013).

Two articles tackling the causes and risk factors of stroke were written utilizing different communication strategies. From the outset, it would seem like they appeal to different audiences. The U.S. Department of Health and Human Services’ National Institutes of Health website and the WebMD website present similar information about causes, risk factors, and treatment options of stroke. However, the manner of presenting factual information differs.

Upon getting a glimpse of the article in WebMD, the first thing that struck me was the reader-friendliness. The colors that dominate the site are inviting and appealing. The WebMD site presents scientific information, but also targets non-scientific audience or non-technical audience who may be bored with a scholarly presentation (WebMD, 2014). The article, “Atrial Fibrillation...

... middle of paper ...

...technical, thereby appealing to audiences seeking such information. The style used is very formal, which may be suited for an audience with high level of professionalism.

On the whole, the stroke articles in the two websites present similar information, but use different writing styles and appeal to different audiences. WebMD uses informal, simple, colorful presentation to appeal mainly to non-technical-oriented and young audience with minimal or no medical/health background. On the other hand, the NIH website uses technical terminologies and formal presentation appealing to a very knowledgeable audience who may be part of the healthcare or medical field. Both articles achieve their purposes and end up satisfying their audience.

Works Cited

Gurak, L. & Lannon, J. (2010). Strategies for technical communication in the workplace. Pearson education, Inc.

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