The Case Study Of British Airways (BA)

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British Airways (BA) dates back a long way, to 1935 when a number of small British Air transport companies merged to form the original privately owned British Airways Limited. The business of BA is based on airlines, they provide several services and cater to their customers’ needs. For e.g. services provided by BA; Travel classes; Lounges; Food and drink; Entertainment; Family travel and so on.
The number of employees in BA is approximately 40,000 and above. In 2007/2008, British Airways Plc regained momentum and increased its personnel numbers from 2010 onwards, British Airways Plc grew from 38,289 persons employed in 2010 to more than 42,300 British Airways Plc members in 2015. In terms of employees it is the largest British airline in terms of both fleet size and
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British Airways recruits and selects trainees within serving best interests to the company. This would mean that BA may have specific requirements and specifications for their employees. Recruitment for BA has changed over the years along with the advancements of technology and the vastly increasing popularity of the usage of internet. This would mean that BA and other businesses would need to adapt to contemporary society and how they meet the needs and demands of their customers.
British Airways may also recruit new staff due to existing staff in a senior and important role leaving, this could be due to reasons such as retirement, because in BA there is room for promotion and allowing employees that start young to work their way up with time.
Another reason for recruitment with BA is that they expanded their business to another country, such as Chengdong China, for them to be able to appeal the business to locals they would likely need to recruit employees local in China, who may have knowledge and new ideas for the businesses promotion in China due to cultural transition for the
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