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The importance of clean water
Competition in the bottled water industry
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Markets Water is something that anyone around the world could get from the tap for free, but now it is all the rage for the beverage industry. Bottled water has become the industry's fastest growing segment, both in volume and profits. Due to the consumer's needs and wants for a healthier lifestyle, the beverage industry provides a necessary product to the consumers, which is bottled water. Water is essential and with the demand to participate in a healthy lifestyle, the water industry will be successfully profitable. The market size for this industry has been growing and will continue to grow in a rapid pace. Over the past ten years, bottled water has moved from being the preserve of a relatively small market into the U.S. mainstream, with sales of about $7.5 billion, and that's only for water in bottles of 1.5 liters or less (Durr). According to the International Bottle Water Association, Americans spend $5.6 billion in 2000 on bottled water. By 2005, Americans will consume 7.2 billion gallons of bottled water, up from about 5 billion gallons in 2000, the association reported. A factor that will continue to drive the bottled water market is foremost the desire to live a healthy lifestyle. Which leads to the concerns of contaminants found in the tap water. People will pay high prices for water, just to be ensured that it is safe to drink the water that they purchased. Drinking lots of water also prevents dehydration. According to the Bottled Water Web (www.bottledwaterweb.com), 75% of Americans are chronically dehydrated. Most people know the health benefits of drinking water, which will drive the consumer to hit the water bottles more. At the same time, packaging in a portable plastic bottles and greater ... ... middle of paper ... ...are looking for a beverage that combines rehydration with vitamins and minerals, and 75 percent said they would buy fortified water if available (Durr). According to Stephen Kay of the International Bottle Water Association in Alexandria, Va, People are demanding more from their foods and beverages, so, they're choosing water with added functions and attributes (Durr). With Americans focusing on fitness and a healthier lifestyle, companies are positioning these fortified water as something better than water. It's just like water but with better attributes, and provides more than what water does. Aquafina Essentials is touted as "enhanced water", and the label on Propel, a new product from Gatorade describes the clear beverage as "fitness water." While Propel is targeting towards athletes, Aquafina Essentials is targeting those who are very health conscious.
In the first article "The Curse of Water Bottles" the author is obviously trying to convince people to stop wasting bottles and recycle. For example "There are solutions like using your own personal water bottle and refilling it" and that would save from buying water bottles, and reduce some of the waste. It also states "Some cities are fining homeowners and businesses for not recycling" so that means even cities are trying to get people to stop wasting water bottles. Companies and/or states have tried putting rewards on the bottles if you return them, as stated "Some states have tried to put a nickel return fee on water bottles like those on soda and other beverages" but it still doesn't work out for everyone, because "grocery
To begin, the article, “Water Water Everywhere-in Bottles,” the author uses logos to show that the water bottle industry and the soda industry are competing. Because there are so many different brands of water, the water industry is set to outsell the soda industry. The article shows many facts about water bottles and how they compare to soda such as, “Between 2000 and 2014, capita bottled water consumption more than doubled to 34.02
As a sub-claim, Barnett and Gleick illustrate how marketing and false advertising play a major role in the creation of the grandiose image of bottled water. As a ground Barnett states, how “Aquafina” gets their water from the Detroit River”, however places “snow-capped mountain peaks” on its labels, while “Everest Water” comes from “Corpus Christi, not Mt. Everest”, and “Glacier Clear Water” is actually “tap water from Greeneville, Tennessee” (Barnett 34). Barnett states the actual sources of well-known bottling companies, which are consumed by many people on a daily basis. Reading this information allows the audience to reconsider their previous beliefs on bottled water and not base all their judgment on labels. Another ground used by Barnett, is how a beverage analyst, Hemphill, believes “consumers base their bottles-water decisions on three things: convenience, the packaging, and the price as more important than whether its drinking water or spring water” (Barnett 35). This ground illustrates the superficiality of water bottles, where the image of the bottle is more important than the actual content. Barnett uses the analyst to convince her audience of the business in water bottles; not a necessity anymore, but a
Voss has two macro segments, each with its audience. To define the target groups in more detail, it is important to ask these three questions: what, who and how. In the first segment, the answer is: image, individuals and mineral water, and in the second segment: image, companies and mineral water (Neves, 2013). For the overall marketing of VOSS water, image seems to be the main drive for the company.
As the bottled water becomes more popular, people prefer to drink bottle water over tap water. According to them, it has a better quality and taste. Unfortunately, people are being fooled by the water industries. The “purified” water, as its label, comes from municipal reserves. This research will discuss:
I am writing in response to your request that I analyze Johnson 's "Bottled water, go away" and make a recommendation for or against publication in The Shorthorn. I have analysed Johnson 's rhetorical appeals and determined that the contents of her article are very relevant to The Shorthorn readers. I recommend this article to be published in The Shorthorn because it discusses bottled water and relates that with environment and health. Johnson 's claim, reasons, evidence, ethos, logos, pathos, counterargument are very relevant for readers of The Shorthorn. Especially readers who prefer bottled water and are not serious about the recycling of those bottles are the target audience of this publication but it
The bottled water industry has a high potential in growth rate and in the terms of sales volume or per capita consumption rate. For example, the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In term of bottle water, the majority of sales volume has burden on single- serving PET containers than 5 or 1-2.5 gallon high density polyethylene containers which use for home or office. The single PET container has been satisfied by the customers because they are convenience and portable. So it could be purchased from a convenience store.
The cost involved in water bottles is inconceivable to many. Bottled water costs 240 to 100,000 times more than tap water, which can be brought to your house for just pennies per day; based on city water usage, 4,787 bottled waters could be filled with tap water for $2.10, if each bottled water costs one dollar, you would pay 2,279 times more than if a single bottle is refilled. If tap water cost as much as bottled water, a monthly water bill would be around nine thousand dollars. By virtue of this, society is unaware of the fact that by replacing water bottles with tap water, many countries with economical dilemmas could be less strained.
According to the “Competition in the Bottled Water Industry in 2006 Case,” bottled water industry became the one of the world’s most attractive beverage categories, as more and more people began to focus on health and fitness. Consumers start realizing the need of proper hydration, and they began purchasing bottled water instead of drinking tap water, because they were worried about safety of tap water, which tasted like chemicals. Actually, tap water contained chemicals, such as chlorine and fluoride, which are harmful for human body; however, this problem was solved when the bottled water was brought to the market. Due to bottled water’s convenience, purity, and portability, and safety, bottled water industry began to rise rapidly. During
From a business point of view, it seems so ignorantly deceptive, yet it is absolutely genius. With a little marketing, bottled water has become a huge success. However, it is killing the environment and the water is usually comparable to tap water regardless. The “The Story of Bottled Water” is a very well-made short film that takes viewers into the dark world of manufactured demand.
You'll find it at home, work, and school. It's in coolers and vending machines and on store shelves. You may have it with you right now. Bottled water is everywhere. The Environmental Protection Agency (EPA) reports, "Bottled water is the fastest growing drink choice in the United States." In some ways, this is good news. More people recognize the health benefits of drinking water. They are choosing water over sugary drinks like soda and juice. Unfortunately, bottled water has a dark side. It comes not only with a high environmental cost but also with a hefty price tag. Stop and think: Is the growing trend of drinking bottled water really worth it?
Nestlé was accused of wasting 30% of water they pump; it’s shocking to know that for one liter of water to reach the shelf takes 80 plus liters of oil and 3 liter of water which is incredibly inefficient. In fact Nestlé intended to increase the amount of production of bottled water calling it the next hot commodity, which is not a good feeling when it comes to sustainability. As a corporation, they have the mentality that if they don’t bottle this water, some other company will. I would like to point out that Starbucks stopped bottling water in California during the time of drought. The issue is many other industries would be using the water for their operations but they actually need it and not creating a problem instead of solving one. Most of the water bottling companies make claims that they are only meeting consumer demand, but rationally thinking who would demand a less sustainable, less tasty and way more expensive than tap water. In 1970s the bottling water industry started, at that time people took it as a joke, but the marketing strategies were designed to scare people about the tap water and pictures of pristine springs and mountains were shown on the labels. Nestlé in one of its ads claimed- bottled water to
Given all the negative effects that come from plastic, why are people still participating in this poisonous cycle? Some claim that bottled water simply tastes better than water from the tap whether they prefer spring, purified, distilled, or mineral water. Most people just appreciate the convenience bottled water offers; it’s easier to carry little bottles that one can throw away instead of larger reusable bottles that need to be brought home at the end of the day. Also, bottled water comes in big “value packs” in most stores, which is beneficial for large group events and big families.
Water is one of the fundamental requirements of life, and as such, guaranteeing safe drinking water is the number one priority. It seems now that bottle water is everywhere, it is in offices, airplanes, stores, and restaurants across the country. But many people don’t realize the effects of water bottles on earth if not recycled properly. Due to the overuse and disposal of bottled water, the transition to a filter based or tap water is necessary to preserve the earth and to better the life of society.
Indeed, walking to the kitchen and turning on the tap is much easier than driving to a store and carrying a case of bottled water home. Government should publicize that the quality of tap water is ensured to be as healthy as bottled water. In addition, the advertisement from bottled water companies should be strictly regulated to prevent them from misleading the customers. If the situation is not ameliorated, government can tax bottled water company heavily to decrease both the quantity demand from customer and the quantity supply from the bottled water company. As a matter of fact, the heavy tax for bottled water is justified because the negative externalities that the plastic bottle creates are harmful to the Earth.