The Between Societies And Environment

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Today’s world is constantly changing with our societies and the environment steadily developing. The variation between societies and environment affects all types of businesses. “A more robust public engagement with our moral disagreements could provide a stronger, not a weaker, basis for mutual respect” (Sandel, 2009, p. 268). Our society must share moral ideas and views on sustainability with others in order to earn respect from the opposing side. The exchange of ideas allows others to understand the views from both sides and thus creates a stronger respect for everyone. Due to the constant changes in today’s world, shareholders and stakeholders expect information about the operational, financial and investing activities of a business. Most profitable businesses attribute their success towards their understanding of the world around them. Each of these businesses focuses on the longevity of the company by using the concept of sustainability in their daily operations. “There is no viable path forward that does not take into account the needs of future generation” (Senge, Smith, Kruschwitz, Laur, & Schley, 2010, p. 9). This exemplifies the importance of taking care of our planet for people in the future. Companies will need to follow the triple bottom line in order to maintain sustainability. Although companies face pressure to embrace sustainability as part of their business strategy, many understand the importance of balancing profitable success with social and environmental factors. Farver (2013) challenges people and businesses to approach sustainability from a positive perspective or view, which is encouraged by other environmental protection agencies and institutions. One of the efforts to operationalize sustainability re... ... middle of paper ... ...ccess in any organization is dependent on the ability to continually improve and innovate” (p. 81). Toshiba understands the relationship between itself as an organization and the motivation to always strive to do better. Organizations, such as Toshiba, must continue to develop new ideas and processes in order to be successful. In addition, companies on the leading edge of sustainability practices will engage their partners to keep moving forward in maintaining the competitive advantage. “Engaging with a company’s supply chain presents an opportunity to extend the company’s own sustainability initiatives beyond its direct sphere of influence” (Farver, 2013, p. 168). Toshiba can directly influence its partners and customers to participate in sustainability efforts. Operationalizing sustainability is no longer an option for success, but an obligation for all businesses.
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