Social Media Platforms

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Social media platforms continue to pose an essential tool to utilize in a company or business. When it comes to choosing which platform is right and one that will be utilized to its fullest, select those that offer potential for reaching a specific target audience. It takes a lot of teamwork, time and resources to be able to obtain each platform to its fullest potential. In order to be successful, make sure to prepare and follow through in at least a few best practices for social media so you are not overwhelmed with each platform and are able to be successful in those particular practices. Social media platforms offer great opportunities for newsworthy information and help expand the reach of its content. Like everything, there are risk and challenges that occur in these mediums but it is important to keep a free flowing, open realm to encourage creativity and innovation throughout a company’s social media use. Throughout this paper is a list of 6 best practices in order to be successful in a company or brand. These guidelines help serve as a framework for social media platforms. Each best practice will continue with a brief explanation of how it’s successful and why it’s included in the 6 best practices for social media platforms. Rule of ethics online Companies should act the same way online as they do in person. There shouldn’t be anything online that you wouldn’t say in person or write in a newspaper. There also shouldn’t be any posts that may embarrass the company or its organization. “Whenever there is negative or conversation on a particular topic or even around your brand, companies MUST take the high road and stay positive. Don’t use social media to belittle others or your competition; if you do, it will onl... ... middle of paper ... ...mann, James. 10 Best Practices for Social Media, 2014. ASNE, Web. 1 March 2014. Goldfield, Ali. Transparency and Authenticity in Social Media, 2012. Social Media Today, Blog. 1 March 2014. Wells, David. Social Media Tips and Best Practices from PR Pro @PRSarahEvans, 2011. Hub Spot, Blog. 1 March, 2014. Duffy, Jilly. "15 Social Media Tips for Small Businesses." PC Magazine (2012): 116-121. Academic Search Complete. Web. 13 Mar. 2014. Kuenn, Arnie. "6 Tips For Crafting A Social Media Content Strategy." Communication World 30.3 (2013): 9-10. Academic Search Complete. Web. 13 Mar. 2014.

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