Happy Meal The Secret Life Of Pets: The Secret Life Of Commercials

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Motivation is the key to success when it comes to advertisements. It plays on the wants and needs of the person watching the commercials. Living in Canada for 11 years, it was not hard to find commercials of items in the United States but they were quite different. Consider the following 2 current commercials:
• Happy Meal The Secret Life of Pets Movie Toys Commercial 2016 – USA (Toys for Kids Games for Kids, n.d.) https://www.youtube.com/watch?v=flVNTgJrFLw (There is stuff afterwards regarding the Movie Toys own advertisement from 0:30-0:46)
• McDonald’s Happy Meal | Secret Life of Pets | Make Pops Laugh – Canada (McDonald’s Canada, n.d.) https://www.youtube.com/watch?v=uYu2-BEvles
Based upon Abraham Maslow’s Hierarchy of Needs, one of the …show more content…

While the movies characters are still talking, they interject a family going into the McDonald’s. They start eating and bring out the toys within the Happy Meal to play with, all the while being told by the movie characters that they have nothing to play with when away from home. According to Maslow’s Hierarchy of Needs, this commercial addresses the physiological needs of food and water, the safety needs making the kids feel safe and sheltered by their parents, as well as their social needs because getting the toys in the Happy Meal will make the kids feel accepted and loved (Tanner, Jr & Raymond, 2012, pg …show more content…

While the USA commercial feeds on the constant visual of the movie itself, the Canadian commercial feeds on the actual toys in the Happy Meal. So, which is better? It all depends on the motivation you have for getting that Happy Meal to begin with and how the commercials make you feel.
The USA commercial shows the food aspect as well as tell you about how playing with the toys is fun. It appeals to the parents to get them to come eat McDonald’s food and then appeals to the kids to eat the food while playing with the toys. The Canadian commercial was focused strictly to the kids to let them know what toys you can get. At the beginning of the commercials, it was not clear what company it was for until the McDonald’s Happy Meal box appeared on the table in the background. Finally, at the end of the commercial they talk about McDonald’s.
There are several commercials out there that are not great ones but the best Lincoln commercials are the ones with Matthew McConaughey. Consider the following commercial from Lincoln from September

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