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impact of social media on purchasing decision of consumer muhammad yasir
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Does it matter? Does it matter if local companies do not start marketing on social networks? Yes bet it does! Many local companies try to back away from social networking sits because there are many national wide companies like subway, Chipotle, and Walmart. However, using social networks to promote local business is the best way to improve the business. Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social network have been used for many reasons. For example, Promoting business, employers used networking websites to recruit potential job candidates, and business that are overseas can to keep in touch. Social network allows your business to extend well beyond the immediate geographic area. Some of the Major companies like APPLE, Microsoft, and many other companies started in basement or little shop they found ways to reach customers in a national level. Companies like Microsoft used T.V advertisement, and newspapers to promote their products. This is how many large companies became very popular. However, they have to give away some of the equity in order to become a large company, and able to sell the products. This is the way how large companies like Microsoft reached their customers get there product, but now days Microsoft and many other companies use social network to reach their customers. Furthermore, this is a great opportunity for small business like restaurants and many local business, because they can promote their business on social networks. They will gain more customers to come to. It is Free to make page about a business in a Social network. If person able to promote their business on social network they have a better chance of making their goals. There are several tool that can be used in s... ... middle of paper ... ...up and Party USA people send them a coupons and what is available or what is new there is a good chance this customer would come to Party USA. The similar idea can be applied to Sol Azteca. For instant, if there are vegetarian people in the social network sits, the store should send them mostly vegetarian menu. Also they should promote specials each week on social network sits so the social network sits would stay more active , and attract more customers. There are several strategies that Party USA and Sol Azteca should consider when using social network. New technology is improve how people use social network each day. Each day there are people signing up for social networks, and major companies take an advantage of it. why shouldn't local business like Party USA. It there was no strategy for social network then the chances of losing money and profit is very high.
One of the most important things to point out the impact of social networks in the business field is e-commerce. In older times companies project their advertisements either on the television or in newspapers or billboards. It was just an one way communication, which did not yield attractive returns from the consumers. But now companies use social media platforms as a two-way communication medium. For instance, we can see in documentary movie “Generation Like”. Companies are now turning the Facebook ‘Likes’ into the good money. ‘Likes’ button on the Facebook has a great importance. More the likes you have more the value you gain. When one like something online, a product, a brand or a celebrity it becomes part of the identity that they broadcast to the world in free. Companies are getting free advertisers in the form of their consumers (Generation Like). Social media profile information is really valuable to the advertisers for the promotion of their product. This help the companies in market research. Some companies tend to outsource their social media asset management to their advertising partners. By acting social networks as stepping stones, social media marketing can gain a lot of benefits including relationship building, brand building, publicity, promotions and so on. So, it can be concluded that social media marketing proposes several opportunities for entrepreneurs, small businesses, midsize companies and huge
Corporate identity is among the top priorities, no matter whether the business is a small scale or lists in the elite echelon. Having profile pages on different platforms including Facebook, LinkedIn, and Twitter helps the businesses to stay connected with the existing customers. The best aspect of social media is that it gives an opportunity of direct engagement with the clients. With Facebook having around 1.2 billion members and Twitter having 250 million active users monthly, it is obviously the best channel for startups to raise awareness about their products, create connection and engaging with customers to drive revenues (Benwell, 2014).
Before social media, people accessed the internet mainly to check their e-mails; they were physically social by meeting other people personally to communicate. Businesses were focused on using traditional mediums, such as TV, print, etc. to advertise their product and services. Nowadays, people have become virtually social; social media have made it easy for more meetings to be conducted through social networking rather than just meeting face-to-face. More and more businesses are investing a considerable amount of time and money to understand the use of social media and how it can benefit them.
While the latest advances in technology can provide an organization with efficiency in disseminating information, it also creates new challenges in these unchartered waters for today’s organizations. The option to work from home or telecommuting, can be an ideal situation for both the organization and the right employee interested in flextime. With the features that are widely available on today’s smartphones and the ever-increasing availability of wireless networks, employees are no longer tethered to the confines of their home or their cumbersome computers. These individuals now have the liberty of accessing information from just about anywhere in order to get work done. As in the case of SCAN Health Plan, an advantage to providing this work arrangement for the employer, is that it can provide a company a way to grow without having to incur any additional fixed costs such as office buildings, equipment or parking lot space (Fundamentals of Management pg. 152). Technology has allowed businesses to offer remote work arrangements, the daunting task is finding employees who are of the highest moral character, who have great organizational and time management skills, who are also self-motivated and self-disciplined, in addition to being responsible and trustworthy. From a managerial standpoint, helping the employee to feel connected is vital. It will be necessary for management to put forth the extra effort to develop and maintain a working relationship through constant communications. (Investor’s Business Daily 2013)
has become much easier for companies given the new technologies available. However, the wider the span of audience a company tries to reach, the higher the cost of resources. Social media websites offer numerous tools and applications that could greatly increase the growth of small businesses and non-profit organizations and can be much more cost-effective [30]. Social sites can be used to network with organizations to help potential employees find employment and give corporate ...
People say that social media is great for business advertisement. They believe if you do some advertisement on your social media it can bring more traffic to their pages such as sponsors and more people to buy some of their products. In the Steven Johnson article “Social Connections” we’ve built elaborate tools to connect us to our friends and introduce us to strangers who are spread across the planet.
Qualman in his book “Socialnomics: How Social Media Transforms the Way We Live and Do Business” states: " In business, [social media] is not just for marketing and public relations department. Rather, it is imperative for social media to be an integral part of a company 's overall strategy. Whether a business is large or small, its overall success will be partly owed to its success within social media. Social media is living and breathing, and it touches every part of an organization from customer service and frontline sales to human resources and information technology." In fact, companies use the sites to communicate with customers, get feedback from customers, inform about upcoming events, and build long-term relationships with customers. Many companies pay great attention to the development of social media marketing. Each company uses social media in different ways. Companies open their corporate pages in social networks. Maintaining a corporate page on the social network allows companies to promote the brand, product, or service; carry out advertising and marketing campaigns; strengthen the position of the company and its products on the market; and analyze demand by assessing quantitative indicators, attendance, citation, and
Social networks are living their big explosion and organizations can not remain outside it. Improve positioning, branding, business communication, creativity, participation, knowledge management. Multiple business processes can be benefited through use. Sites like Facebook and Orkut, with over 300 million users, 210 MySpace, Hi5, Twitter, Tuenti, with respectively more than 80, 50 or 40, surely they are already
Using social media we will initiate and facilitate conversations back and forth in a networked community of current customers, and other interested potential customers (Bovee, 2012, p.382). With the use of social network we’ll be able to broadcast to a wide audience, generating awareness of my new product. Using social media won’t use any money for startup.
There are also many ways that social networking sites can be used to advertise and promote your company. Ads can be placed on sites such as Facebook, LinkedIn, YouTube and Twitter.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
It leads to Increased Brand Recognition as social networks are new channels for our brand’s voice and content, it makes you more familiar and recognizable eg: A facebook user could hear about your company for the first time only after getting newsfeed. It enables enables companies to talk to their customers, eliminating any confusion.