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By positioning themselves in the designated market they will also benefit from an increase in tourist’s visits, boost sales and grow the island’s Gross Domestic Profit (GDP). It is also hoped that the findings will be helpful to academics, tourism organizations and destination marketing organizations (DMO). Literature
Proper understanding of the consumer tastes and preferences is important as it helps in the design of goods and services that are in need at the time, thus satisfying the consumers. It is this satisfaction that makes a tourism company become familiar and draw better reputation. Moreover, understanding consumer behavior patterns is helpful in persuading the tourists to choose products that have been made so as to meet their needs. For a tourism company to be successful and become popular, there are various other factors, beyond understanding of the consumer behavior that are involved. Such factors include location of the tourism company, the culture around the tourist company, services being offered by the tourism company, the marketing strategy employed by the tourism company, hospitality of the tourism company and ... ... middle of paper ... ... by being customer oriented, the companies are able to retain the customers they already have and attract more customers to the company.
The Psychology of Tourism, Elsternwick Victoria: Hospitality Press. Ryan, C. (edited), (2002). The Tourist Experience, 2nd edition, London: Continuum. Sharpley, R., (1994). Tourism, Tourists and Society, Huntingdon: ELM Publications.
Event tourism is proving to be one of the most efficient ways to promote economic development in a region. Through the developing of event tourism, host communities are commonly able to establish themselves in the tourism market industry. This promotion through events can lead to a number of positive impacts which include attracting large numbers of visitors for recurring and extended stays who generally would not normally visit the specific area. This in turn can stimulate the local hospitality and tourism industries through an increase in marketing and an overall increase in business. Once businesses begin to grow this can result in a large number of jobs created for the host community, this can be through the hospitality and sector but more importantly through the construction sector where a majority of jobs are found.
INTRODUCTION Sustainable development is Taking a long term orientation and considering the environmental, social and economic consequences of our decisions and actions and making a commitment to change the way we behave. Sustainable tourism development as cited by a journal can be defined as "Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities” Can tho city is inspiring towards becoming a sustainable tourist destination. As the center of the Mekong delta it is a focusing destination among the Mekong delta province. Can tho tries to maintain a good traffic infrastructure with the convenience of high standard restaurants and hotels, which meets the demands of most of the tourists. Being culturally rich can tho is focusing on eco tourism.
Waryszak, R. Z. & Kim, H. (1995). Psychographic segmentation of tourists as a predictor of their travel behavior. Journal of Hospitality & Leisure Marketing, 2(4), 5-19. doi: 10.1300/J150v02n04_02 Wearing, S., Stevenson, D., & Young, T. (2010). Tourist Culture: Identity, Place and the Travelers.
A tourism development funds aim to foster infrastructure and product development, strengthen the industry capability and attract “iconic” or major event. Such as hotel, retail and leisure facilities. Likewise, the Singapore Tourism Board (STB) oversees tourism planning, development and marketing as well as economic sectors have mutated into a key driven of economic growth and tourism development are thus contributing economically significant to Singapore Gross domestic Products (GDP). This has shown that focusing on the tourism industry is the right choice. 2.