The Benefits Of Search Engine Marketing

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Introduction Most websites that are created normally fail to generate any sales or leads because they are not seen by consumers. Businesses need to find out how to make their online presence greater in order for their business website so succeed. Multi-Purpose search Engines There are so many search engines to choose from, and they all specialise in different things. The most popular search engine used worldwide is Google. It would be best for your company if you have sponsored links on the Google Search Engine rather than any other, because you will get a great exposure on Google. How to Increase Your Online Presence. Most studies have shown that internet users do not go past the third result page when they are searching for a specific item or product. Search Engine Marketing can help you to position your companies’ website on the first three pages of a given search item. Search Engine Marketing (SEM) is the practice of using search engines and directories as a medium for marketing your products, services, and information. Without Search Engine Marketing your Web site can just about be invisible to potential customers. Search Engine Marketing provides two solutions: paid placement and search engine optimization. Paid Placement is when you pay for your website to be highly visible when a specific word or key word is typed in; they are normally presented as “Sponsored Links” or “Sponsored Matches”. Paid listings give you a greater control on the results. The more you pay, the higher your presence will be online when a certain word or phrase is searched. Paid placement is seen as a short-term solution for increasing targeted traffic to an advertiser's site; this is beca... ... middle of paper ... ...ine presence. We would also make use of Google AdWords because you only pay when a potential customer clicks on your link. This creates awareness of our business. We would also utilize the availability of the Social Media that is available, you can create pages on Facebook, twitter and instagram for free and advertise your business on your own and hopefully word-of-mouth spreads. References http://www.ebizmba.com/articles/social-networking-websites https://accounts.google.com/ServiceLogin?service=adwords&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ltmpl%3Djfk&hl=en_ZA<mpl=jfk&passive=86400&skipvpage=true&sacu=1&sarp=1&sourceid=awo&subid=ww-ns-g-awhp_nelsontest3_p http://www.gotravelmanager.com/news/10-great-ways-to-increase-your-online-presence/ http://marketing.about.com/cs/legalissues/a/seomarketing14.htm http://www.thesearchenginelist.com/
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