“By the time World War II began, Coca-Cola was being bottled in 44 countries” (Coca-Cola, 2004). These two different periods of time were when Coca-Cola experienced its most crucial rapid change due to bottling innovation and company expansion. GLOBALIZATION Beginning in the 1920’s building their global network, Coca-Cola is now the “world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands in over 200 countries” (Coca-Cola, 2004). Competing globally is a difficult task due to the unpredictability of foreign markets (Bateman &Snell, 2003). Coca-Cola not only recognized the opportunity in the global market but was able to expand successfully.
Company Background The Coca Cola Company has served various kinds of drinks from 1866 until present. As expected, Coca Cola Company made $48 billion net operating revenues, $9 billion net income, and $162 billion market capitalization in 2012. These huge amounts of earnings in 2012 proving that the Coca Cola Company makes big profit successfully within a year. Besides profit that is achieved, Coca Cola Company also ranked by Interbrand as World’s Most Valuable Brand with $77.8 billion in 2012. Moreover, the company supports over 280 physical activities or nutrition education programs in more than 115 countries around the world (The Coca Cola Company, 2013).
The Coca-Cola Company is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. They are one of the world 's most valuable and recognizable brands There beverage distribution system has consumers in more than 200 countries. The company focuses on initiatives that reduce its environmental footprint, support active, healthy living, create a safe, inclusive work environment, and enhance the economic development of the communities where it operates. As part of a worldwide commitment to give back to the communities in which it operates, Coca-Cola in 2009 launched its Live Positively campaign. This international campaign is a set of initiatives that aim to create positive change in the world through
Introduction A pharmacist, Dr. John S. Pemberton founded the Coca-Cola company in 1886, Atlanta. 127 years later, this multinational company become the world’s leading manufacturer, marketer and distributor of carbonated soft drink. Their products such as Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta, Powerade etc. are packaged in a multitude of formats including but not limited to cans, glass and plastic bottles (Coca-Cola, n.d.(a)). Coca-Cola took gradual steps to overcome challenges and difficulties to become the all time favorite drink of billions of people.
1.0 Introduction 1.1 Background Advertising is generally defined as the act of persuading people to one’s services or product. The Coca-Cola Company, founded in 1886 is one of the longest surviving brands in the world. Part of this reason is due to their ability in promoting their products through strong advertising and marketing. With the first few sales averaging a modest nine servings per day in Atlanta, the Coca-Cola beverages are estimated to be consumed at 1.9 billion globally today. 1.2 Literature Review The researcher had a lot of references in order to further develop the research.
The Coca Cola name and trademark was designed by Dr. John Pembertons partner and also book keeper Frank Robinson. From 1886 to 1899 Coca Cola went from a startup to a wide success. Starting with portable beverages led Coca Cola to begin bottling their beverage in many different states. Three entrepreneurs, Joseph Whitehead, Benjamin Thomas and John Lupton purchased the bottling rights, which then became Coca Cola’s worldwide bottling system. As a soft drink that has branded such substantial popularity over one
Introduction Coca Cola, the product which was invented by pharmacist John Stith Pembaton in 1886 to be the world’s most quality taste (Bellis, 2011). Moreover, in 1889 the Coca Cola brand and formula was bought by Asa Candler (the founder of Coca Cola Company) and incorporated the Coca Cola Company in 1892 (Bellis, 2011). The company manufacture, distribute and market the beverage around the world. The company’s main missions is to refresh the world- in spirit, mind and body, to inspire the moments of optimism through their actions and brand and to make difference and create value everywhere they join in. The company has their visions in order to achieve their missions.
Companies advertise in newspapers, radio, television, and billboards.Companie also Advertising brings in the most revenue for the company. Statistics shows that advertising occupies 33% of how a company gets its name on the market, and in no other category is the percentage above 20%. Coca-Cola knows that advertising is the best way to get its name on the market and for consumers to b... ... middle of paper ... ..., L. (2012 Jun 29). Coca-cola drives brand awareness via mobile gaming initiative. Retrieved from http://www.mobilemarketer.com/cms/news/gaming/13210.html McFarlane, G. (2012, Aug 07).
The purpose of this essay is to discuss how Coca-Cola generates sustainable competitive advantage by drawing on their Resources and Capabilities within the company. I will discuss on the theoretical area, draw on secondary research and apply a ‘real world’ example. Definitions of each perspective are explained as to make a better understanding of the different types of organizations clearer. The Coca-Cola Company (Coca-Cola), founded in 1886 and based in Atlanta Georgia, is the world’s leading soft drink manufacturer who operates in more than 200 countries and produces 400 brands of non-alcoholic beverages. Coca-Cola is very successful and recognized around the world, making the company the most valuable brand internationally.
Introduction The Coca-Cola Company is a leading manufacturer, distributor and marketer of soft drink concentrates and syrups, juice and juice-drink products. The company is a profitable company that trades on the New York Stock Exchange. The original product was formulated in 1886 by john Pemberton, a pharmacist in Atlanta Georgia, who sold it at a local drug store soda fountain as a "treatment for the mental and physical disorders. A few years later, Asa Candler acquired the formula, established a sales force and began advertising the brand of Coca-Cola. The Coca-Cola became incorporated in 1919 and is now the largest manufacturer, distributor and marketer of non- alcoholic beverages in the world.