The Beauty Industry's Influence On Women In Society

1293 Words3 Pages
bulb-icon

Recommended: essay on beauty industry

Beauty products are often advertised as being natural and being able to create a flawless look without harming your skin. The creations of the beauty industry and their influence on society allows“[…]women [to] constantly compar[e] themselves to standards of beauty that society shows to them”(Britton). The presence of petroleum in cosmetics brings up the question: how does oil in cosmetics effect how society views beauty and complicate how we view women in American society. Donald Friesen’s artwork Toxic Cosmetics exposes the production of cosmetics and their testing on animals which conveys how we could challenge our society’s view of beauty. Even with the increasing number of organic makeup companies placing their products on the market, …show more content…

Many people are becoming more aware of the issue of excessive photoshopping, and how models in ads are portrayed. Photoshopping and advertisements are a daily reminder for many women of what society’s definition of beauty is which has created an impossible standard of beauty(Britton). Women are using these cosmetics in their everyday lives without fully understanding what goes into the products. Self-Esteem is greatly affected by the cosmetics industry and photoshop and celebrities are used to create an idealistic idea of beauty and the companies then provide products that will “give you that look”. College women reported that cosmetics were needed in nearly every college situation in a woman’s life(Britton). The application of makeup on the woman in Toxic Cosmetics represents the application of makeup and as she allows the makeup to hide her crying eye and dark circles under her eyes, she is perpetuation the hidden use of chemicals in cosmetics as well as the hidden testing on animals. Photoshop hides imperfections and alters someones ideas of beauty just as makeup has the same abilities when society allows it to affect women and how they view

Show More
Related

  • Dangers of Advertisments in Jean Kilbourne' Killing Us Softly

    529 Words  | 2 Pages

    First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.

    Read More

  • Chemicals In Beauty Products The Story Of Cosmetics Case Analysis

    1196 Words  | 3 Pages

    Just like this campaign for safe cosmetics its purpose has been to aware women, parents, workers and everyone who is affected by this problem of what big corporations are putting in the products we think are non-harmful. The title itself Chemicals in Beauty Products: The Story of Cosmetics is automatically supposed to draw women’s attention because of the words “chemicals” and “cosmetics”. Since this film was originally put on The Story of Stuff, a website for a variety of campaigns, we can assume this film was made for people who care and want to change the world to make it healthier. In addition, it also targets women who are interested in what they are putting on their bodies. Interesting enough, this video was released the same time the Safe Cosmetics Act of 2010 was introduced for the purpose of pursuing women, workers, and everyone affected by this chemical problem, to push congress even more to enforce this cosmetic act to be passed. The underlying purpose the producers of the film wanted from its viewers was to have them help get congress to ban all corporations from using hazardous chemicals in beauty products. Some strategies used to help their goal was to use logos and pathos to help evoke its audience to ultimately help put a stop to this problem once and for

    Read More

  • Analysis of COVERGIRL™ Advertisement

    1538 Words  | 4 Pages

    I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.

    Read More

  • Great Gatsby Advert Analysis Essay

    626 Words  | 2 Pages

    The above advertisement for Olay Total Effects Pore Minimizing CC cream demonstrates modern day fixation on celebrity culture and photographic subterfuge to avoid truth. The model represented is a conventionally attractive woman whom, because of how healthy she appears, looks prosperous. The quote beside her “I’m not an airbrushed kinda girl, I just want to look it” conflicts with her appearance. From this we learn that she is an average woman infatuated so much with the celebrity look that she too wants to display herself as one. “air brushed kinda girl” implies that those who constantly look airbrushed (celebrities) possess negative personality traits ergo, one would not like to act like them. The assumption that celebrities are

    Read More

  • The Negatve Effects of a Little Miss Monster

    1822 Words  | 4 Pages

    .... "The Beauty Industry Promotes Unrealistic Beauty Standards." Not Just a Pretty Face: The Ugly Side of the Beauty Industry. Gabriola Island, BC: New Society Publishers, 2007. Rpt. in The Culture of Beauty. Ed. Roman Espejo. Detroit: Greenhaven Press, 2010. Opposing Viewpoints. Opposing Viewpoints in Context. Web. 4 Mar. 2014.

    Read More

  • Cover Girl Cosmetics

    1680 Words  | 4 Pages

    Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong, on going successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dentation in today’s society in what women’s appearance should and shouldn’t be. Women and young adolescence are confused of what their appearance should be. Cover Girl has many famous models; one inparticular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.” The grand prizewinner of this sweepstakes is an appearance in the new 98 Degrees music video. This advertising doesn’t just take place in the Target stores; it also takes place in Teen magazine, stickers on the new 98 Degrees CDs, a national radio campaign, and the national Teen People magazine. Because it’s teens that mainly listen to the music that 98 Degrees produces, it’s the teens that this particular promotion is focused on. I s...

    Read More

  • Because The Media Told Us: The Negative Effects Of Media On Women

    1036 Words  | 3 Pages

    Leah Hardy (2010) argues that models in today’s magazines are no more than works of the digital retouching. Digital retouching is the use of computer program to remove unwanted impurities of the body, making a person look ideal. Digital retouching is sending a negative message to women because it sets up a false sense of what beauty is. It is impossible for women to look like a digital retouch models, because they are not real. In the film, Killing Us Softly 4 Jean Kilbourne argues that advertisement sends out the same type of message to women (Kilbourne, 2010). Kilbourne states “Advertisement tells women that what’s most important is how they look, an advertisement surround us with the image of ideal beauty. However, this flawlessness cannot be achieved. It’s a look that’s been created through airbrushing, cosmetics, and computer retouching ” (Kilbourne, 2010). Women are being told that in order to fit in society, they have to look a certain way, yet it is nearly impossible because the standard is too high.

    Read More

  • Ariana Grande's Maybelline Beauty: A New Standard Of Beauty

    1294 Words  | 3 Pages

    After watching Ariana Grande’s makeup tutorial in October of 2012, a 15 year old me had established a new standard of beauty. I wanted what that girl had: her clear skin, pink cheeks, long lashes, and, most of all, her eye-catching fuchsia lips. I memorized the name: “Maybelline Super Stay 14 Hour Lipstick” in “Fuchsia Forever.” My mother, sister, and I then went over to the nearest Target in search of this lip color I so desperately required. The large cosmetics section at Target was like stepping inside of a light bulb. The shelves were so brightly lit, it was as if the store needed me to be able to read every brand name from just the corner of my eye. I quickly found the exact lipstick I wanted, which was the exact lipstick some pretty stranger had indirectly persuaded me to purchase. In that moment, looking down at the sleek, gleaming plastic tube, I felt that this one simple object was I needed. Something that looked good and made me feel good. It was not until later that I had thought about the consequences of this new standard of beauty.

    Read More

  • The Ugly Truth About Beauty Analysis

    632 Words  | 2 Pages

    Dave Barry says, “I once saw an Oprah show wherein supermodel Cindy Crawford dispensed makeup tips to the studio audience”. With the help of Cindy Crawford and the makeup tips she gave to the studio audience, all the women knew how stressful it was to apply the makeup and that no matter how carefully they applied it, “they would never look remotely like Cindy Crawford”. They feel “not good enough.” Women are influenced to look as beautiful as possible because of the psychological and social reason to look like a supermodel such as Cindy

    Read More

  • Criticism Of Body Positive Advertising

    1394 Words  | 3 Pages

    Thinner and thinner models are being used in combination with Photoshop, creating an impossible beauty ideal that is affecting the physical and emotional health of women in our society. The typical fashion model presented in advertisements has protruding hip bones and an androgynous body shape due to dangerously low body fat. They are slimmed and smoothed further in images by the use of Photoshop. The documentary MissRepresentation points out, “you never see a photograph in the media of a woman considered beautiful that hasn’t been digitally altered to make her absolutely inhumanely perfect”.

    Read More

  • Body image dissatisfaction

    744 Words  | 2 Pages

    In addition, both media texts integrate certain perspectives to serve the purpose they aim to achieve. While the advertisement persuades the audience to buy cosmetic products, the news report is written to clarify that negative body image is initiated by cosmetic advertisements. By transmitting an unrealistic beauty ideal, the “Blushing Beauty” advert stereotypes young Women. However, in most cases even men are affected. Furthermore, the newspaper report contains oppositions to cosmetic companies, similarly, the advertisement symbolizes Jane Irdales’ perspective. On the other hand, “a toxic combination of the media, advertising and celebrity culture account for almost three-quarters of the influence o...

    Read More

  • Persuasive Essay On Digital Image

    1152 Words  | 3 Pages

    “I find, the fancier the fashion magazine is, the worse the Photoshop. It’s as if they are already so disgusted that a human has to be in the clothes, they can’t stop erasing human features.” ― Tina Fey. Everyday, magazines produce images of impossible beauty. As a result, society looks up to these unrealistic beauty standards and tries to recreate the unreplicable. Photoshop has become so common now in modern society, that everything you see in media has been retouched. These unrealistic beauty standards affect women and men in society to believe that they’re not good enough; making them insecure and come to hate themselves. Deceiving yourself means not truly and fully accepting the reality of your own body, and therefore letting digital image

    Read More

  • Reasons Why Women Develop a Negative Body Image

    1161 Words  | 3 Pages

    In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.

    Read More

  • Analysis Of The Dove Campaign For Real Beauty

    981 Words  | 2 Pages

    “The Dove Campaign for Real Beauty”is a worldwide digital marketing campaign that was launched by Unilever in the year 2004. It includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The aim of the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.Under the campaign, Unilever launched a video with the tag “Real beauty sketches”. "Real Beauty Sketches" aims to underline the stark contrast between how women view themselves and what others see.

    Read More

  • Perception Of Beauty Essay

    904 Words  | 2 Pages

    Show business promotes commercials, print advertisements, films and shows where unbelievably perfect women are seen as the ‘ideal beauty’ The ‘ideal beauty’ controls the behavior of young girls and manipulates their perception of beauty. The term ‘ideal beauty’ is defined to be a conception of something that is perfect, especially that which one seeks to attain. Many young girls everyday are exposed to fashion and beauty advertisements that feature models who are portrayed as ‘perfect’. Due to this Technological Age, girls are exposed to many advertisements that encourage them to be like the featured models- tall, skinny, and foreign. There is also a survey conducted by Renee Hobbs, EdD, associate professor of communications at Temple University which states that, “The average teenage girl gets about 180 minutes of media exposure daily and only about ten minutes of parental interaction a day.” Moreover, media also promotes and advertises cosmetics, apparel, diet pills and exercise gears in the name of beauty and fitness, convincing girls to buy and ultimately patronize their products. Becoming very addicted with using such products can eventually lead to overdoes and becoming vainer. It may seem obvious to most of us that people prefer to look at beautiful faces. While beauty itself may be only skin deep, studies show our perception of beauty may be hard-wired in our brains (Stossel,

    Read More

More about The Beauty Industry's Influence On Women In Society

Open Document