Abstract
Corporate visual identity or logo of a company helps establish and maintain a company’s corporate image, of which colour and design are primarily central to it. ‘Within corporate visual identity studies has shown that, the logo has been highlighted as a key element, which can represent the organization to internal and external stakeholders (Byron & Lehman, 2007)’.This assignment examines the Bavarian Motor Works logo (BMW) as its company’s corporate identity towards the audiences; discuss in depth the colour theory used in the designing of the logo for corporate identity purpose as its main aim. Furthermore, go about explaining the attributes concerning the design principles in the logo design. For example: the balance used on the
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According to the evolution of the motor company Bavaria Motor work, dating back to its history the company was incorporated by the Rapp Motoern Werke the company which was also an aircraft manufacturing entity. In which the BMW logo evolved. htttps://en.wikipedia.org/wiki/BMW#history. The BMW is regarded as a company which is known for its famous automobiles in the world, it holds and produces the mini brand and closely related to Rolls Royce Motor cars.
Rapp Motoern Werke grew into BMW, Bavarian Motor Work Company wanted the logo to be oriented on the Rapp Motoern Werke logo. It is evident that the Rapp logo has a black horse as a symbol on it logo. The Bavarian motor works chose the Bavarian nation flag colours as a symbol, designers didn’t derive from the original format of arranging the letters exactly like Rapp. However in a curvy way as illustrated below.
Figure 1.1
According to Dr. Florian Treibel, executive broad member of BMW AG, ‘there are two traditions concerning the significance of the BMW logo and trademark offering two different interpretations of its sky blue and white field. One interpretation
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The same are repeated from their first logo, however from the past the colours have been modified or bold to attract the audience. It can be said that the image and pattern of the logo and how the pattern element has been used to design their logo has make it look high-end professional car company, the letters are the same length and width and are equally spaced out. It can be speculated that the purpose of producing the same pattern over these years is to put the logo into the viewer’s head and suppose think of buying a BMW. Lastly the pattern of the Bavarian Motor works, which was used, by the designer can be regarded as a planned rather than random
An effective logo works in black and white and color if your logo uses color to convey a message, consider the best way to show its meaning when carrying a colored burden. Sometimes, the difference between different elements of this design is required to change, so that they convey a single message when modeled in a single ornotone.
In the story, the author Dennis Vannatta uses many symbols to establish the theme. He uses vehicles as symbols in the story to express the theme of each owner. For example, in the beginning of the story, the
The swastika is one of the earliest known used symbols with a unique history. It is a symbol most recognized as an equilateral cross with its arms bent at 90 degrees. The word "Swastika" comes from the Sanskrit word suastika, "su" meaning "good,""asti" meaning "to be," and “ka” being a suffix. So the true meaning of the swastika is "good to be." The earliest known use of the swastika is in the Upper Paleolithic era, 10,000 years ago, when it was found engraved on a bird figurine made of mammoth ivory near Kiev, Ukraine. The next known usage was for a language. This is the earliest, most frequently used swastika to date. The language was Viňca and what the swastika represented is still unknown. The first known usage of a swastika on a coin was in 315 B.C. It has also been given different names to represent different meanings. One name is the Fylfot. This name was mainly used in Europe pre dating Christianity. It was used in the religion Odinism. It also was a symbol linked to Thor. This is believed because Thor and the symbol were both believed to ward off harmful spirits. Other names for the swastika are the gammadion and tetraskelion. These names were used in Greece. These names were widely distributed in Greece and were placed on their coins. It is believed that this is where Christians found ...
Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.
Bayerische Motoren Werke AG, shortly known as BMW, is a German manufacturer of luxurious automobiles and motorcycles. BMW group is not simply one name: it is also the parent company of other premium brands such as the MINI, the Rolls-Royce and the motorcycling company Husqvarna. For the purpose of providing a maximum of details, this essay will just focus on the automobile part of BMW as it is more significant than the motorcycle segment and since they have a lot of overlapping factors.
Visual elements exist in order to describe seeing pieces of art. Therefore Target’s visual elements include shape, line, and color. Circles are geometric shapes present in the design to create an area with identifiable boundaries. The two red shapes make a negative space between each other. This space thick and white and exists to separate the positive red shapes and create another ring. The classic logo consists of three homocentric circles who’s purpose is to create the illusion of rings that communicates a universal interpretation of a target. The circles utilize curved lines to create their shape, they also are there to draw our attention inward to the center of the circle. The company uses a red and white color palette. Red is a vibrant color and the powerful corporation chose the color is
Adidas AG has extensively used the theorised procedures above to create relevance of their brands in the market with keen awareness that they face stiff competition from other companies like Puma and Nike. The company understands that creation of an attachment to its products by the customers is a procedure. The symbol below represents the company logo that represents the brand imagery as indicated on the logo model above.
The name Mercedes-Benz entails a plethora of thoughts from elegance to performance. Mercedes has a connotation of being the quintessential form of a German-made car. They combine luxury and performance to make the perfect vehicle. ''The best or nothing'', the slogan for Mercedes-Benz sums up the past, present, and future for their company. The company’s two founders, (Karl Benz and Gottlieb Daimler) have been making history since the year 1886 ("A Star). The timeless body styling of all Mercedes-Benz models require no annual changes. To Mercedes-Benz owners this means no unpleasant surprise every year at 'new car time' ("The Story). Mercedes-Benz's significant prominence is survived by their rich history, their ground breaking innovations dating back over 100 years ago, and their historical display, which is shown in the Mercedes-Benz Classic Center.
Another strategy used by BMW to differentiate itself from other automakers in the market is the proactive usage of technology and innovativeness in the development of products. From the early 1990’s, BMW has been on the forefront of incorporating technology in its designs in line with the technological advances of the modern world. This has led to the creation of inventive products. The uniqueness of these auto products put BMW in a position of advantage. The development of the hydrogen car as early as 2000 was an indicator of the company’s innovative strategy. In addition, the company also presents itself as environment friendly creating a whole range of vehicles in this category. This is a differentiation strategy meant to boost the company’s image and reputation amongst customers. In addition, this gives the environment conscious customers a variety of products to choose from giving BMW an upper hand in the industry.
Swastikas have been around for many millennia, but the history of it is diverse. Dating back nearly 11,000 years ago, the symbol has been mainly associated with religion with variations seen in numerous cultures throughout the world. At one point in ancient Asia the swastika was seen as a symbol for infinity, or continuing creation. (Turner) The origins of the symbol though remain unclear, although there is a plethora of theories. One theory is that the it represents the sun and another that says that the four points on the swastika represent earth, wind, fire, and water, or even that the points represent the four seasons. Up until the mid-twentieth century, the symbol was quite common as a sign of good luck or well-being. (Quinn) Inevitably,
Logos are the main visual component of a company’s overall brand identity.Great logo makes great impression. The logo appears on stationary, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. Make a logo that is memorable and once a person sees it, it’s hard to forget. For example, whenever we see a Swoosh logo, we know that the logo represents Nike Inc. and from that logo we also know that the quality of the sports attires are very good and the price for all Nike sports’ wear are very expensive. This shows that when people can easily to remember your logo, you have a competitive
The history of BMW has to be inspected like any automobile manufacturer, in that they are a product of their time. BMW was born in the era of regression from globalization, at a time when people sought to purchase domestically and support their local economy. Despite the company really only being able to service Germany’s devastated post-war economy, it survived. It would make the most logical sense to think that BMW’s experience after World War II would be like its experience after World War I, rough at first but steady growth. However, this was not the case. Because BMW was restricted by the allied powers post-war it was at a severe disadvantage to compete in the automotive industry when it would be allowed to a few years later. BMW’s success in the late 1940s and early 1950s came from its motorcycle sales, because the allied powers allowed it to manufacture motorcycles and because the post-war economy of Germany was devastated again people couldn’t afford cars and many opted for motorcycles instead. This was clearly not sustainable because the German and European economies would eventually recover and people would go back to buying cars. When this occurred and BMW tried to pivot back to the automotive industry, it struggled. While it was able to position itself in the “luxury” status to some degree it was still not in a prime position. BMW was trying to sell BMW quality (although BMW quality of the 1960s was significantly lower than it is today) vehicles at Ferrari prices. The company cared greatly about its image and sought to delve further into the luxury vehicle market, but at the same time realized that innovation (really, globalization) was
BMW- differentiation strategy, high price, breadth of product line is moderate, known for their cars being in the shop constantly and high maintenance bills.
With today’s society being the new age of social media, Mercedes Benz has now reached a new high demographically. Websites such as Facebook, YouTube, twitter, and Instagram has jumped on the advertisement bandwagon. Mercedes Benz is now connecting with amazon also to create a whole new experience for the future. Their strategy is to aim for younger buyers through social and digital media influences. Its prestige and revolutionary approach is an example of how their marketing strategy has been very successful. The technology, safety, performance, and interior set its brand far away from other vehicles. Dating back to 1886 Mercedes Benz has a history of making history. Its motor trend has expanded from several different classes and the consumers love them all. These vehicles were designed to be very distinguished with high quality all across the
In its simplest form, corporate identity is a function of design that includes the name of the organization, its logos, the interior of the buildings, and visual identification such as uniforms of the staff, vehicles and signage. For a long period, graphic designers have remained highly influential been hugely influential in two regards, in that they articulated the basic tenets of corporate identity formation and management and succeeded in keeping the subject on the agenda of senior managers. Currently, symbolism, or design, has assumed a greater role and has moved on from merely increasing organizational visibility, to a more serious position of communicating corporate strategy (Ollins, 1978). There were now three main types of visual identity such as Monolithic (single brand visual), Endorsed (parent brand endorsing a sub-brand) and Branded (a plethora