The Ban On Tobacco Advertising

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Arguments in favour of the ban on tobacco advertising in India are based on international precedents as other countries like France, Finland and Norway had already imposed similar bans. With regards to the constitutionality of the ban on advertising as violation of citizens ' private lives the argument was that the government had the right to intervene in then overall interest of the citizens and the need to protect public health just as drugs like cocaine had been banned the world over. Statistics on tobacco related deaths according to the World Health Organisation and the expected rise also counted in favour of the ban. Enticing the young 14 - 24 year age group as "tomorrow 's cigarette business"was regarded as exploiting minors hence the need to support the ban, according to internal industry sources released in the United States. The estimated contribution of cigarettes of 0.14% of G.D.P and the health costs ?roughly translated to 0.21% of G.D.P implied the government of India 's expenditure on health was enhanced by smokers. Also to argue that a ban on tobacco advertising would reduce employment would not hold trek as studies had shown that employment would increase as the money did not disappear from the economy as people stopped smoking. As for the impact on consumers research conformed that in countries where there were relatively complete bans showed steeper downward trend in consumption than those where there were no such bans. Those for the ban want advertising bans implemented as tobacco control policy. Those against the ban argued that the government had infringed on people 's freedom of choice and according to the Supreme Court ruling in Canada, whomsoever assumes the right to save one from risk also assumes righ... ... middle of paper ... ...esent products or services is achieved. However the aim of the government is to discourage adolescents from consuming tobacco products and arm itself with powers to launch an anti-Tobacco Program. India as a developing country has its consumption growing yet in developed countries it was dropping, hence banning adverts becoming ba first step towards discouraging smokers forgetting the impact of the decision on companies. The government of India should create a win win situation between itself and the tobacco companies with regards to advertising. It should engage the tobacco companies on its thoughts on tobacco advertising and its reservations. The companies should also be prepared to advertise how harmful tobacco products are on adolescents and adults. The government must also make its ethical responsibility on its citizens clear as they discuss tobacco advertising.

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