The Ban On Tobacco Advertising

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Throughout life, we experience many conflicts of interest in ethical issues as all people have different understandings with different surroundings. There are many ethical issues for ban on tobacco advertising with the conflict of interest that pertained to government in India. In this essay, I will discuss about agreements and disagreements of the ban on tobacco advertising in India with the conflict of interest issues. Lastly, I will present my opinions on what India government should do. Advocates believed that tobacco advertising may affect public health and induce children and young people to begin experimenting with tobacco products. Advertising towards children could not be considered ethical as children have not yet fully developed their mental cognition; tobacco advertising must not aim at young people. For example, Camel cigarettes appealed to the children and encouraged them to smoke by using a colorful animated camel in the advertisement. Moreover, start smoking out of curiosity from a young age can be harmful to health. According to the case study, it was estimated that tobacco related deaths would rise to 8.4 million in 2020 and to 10 million in about 2030. In addition, a study over 100 countries showed that the banning of advertisement decreased the amount of young smokers and this result proved by decreased rate of tobacco consumption. They reviewed the consumption rates with the advertising ban from the several countries to support the reasons of their arguments as well. Norway, Finland, Canada and New Zealand were chosen, as these countries banned tobacco advertising with a significant effect. The consumption of cigarettes among these countries had decreased between 14 and 37% after the implementation of the ... ... middle of paper ... ...est buzzwords. Both of ayes and nays were understandable as they all had sufficient evidences. In my opinion, indirect marketing must be banned as it influences smoking habits of younger viewers. However, government should allow metaphorical corporation image advertisement if the government continues to allow the cigarette trade. A metaphorical expression is not easy for children to accept or understand; corporation image advertisement will be helpful to raise the brand image or to raise cigarette sales from the adult consumers. Moreover, if the government wants to discourage the habit or protect public health, they should make people realize about the tobacco-related disease through the images. I think the images with the written explanations of the tobacco-related disease on the cigarette packets will inculcate the ideas of how smoking is harmful to their health.

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