Executive Summary
The number one industry in The Bahamas is tourism; this industry is a never ending evolving, vital and dynamic industry, with approximately 1.5 million stopover visitors and 3.5 million cruise visitors per year. The tourism industry is by the far the leading and most vital economy for The Bahamas. In 2003, almost 70 percent of vacationers to Nassau/Paradise Island, Grand Bahama Island and the Family Islands said their decision was based on the warm climate and the beauty and accessibility of our beaches first and foremost, followed by the diversity of hotel facilities. In 2003, almost 50% of vacationers to The Bahamas booked an air and hotel inclusive package with best vacation value cited as being of increasing importance
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Mission Statement: The mission of Experience The Islands of The Bahamas is to provide a phenomenal, relaxing and breath taking experience of various outer islands of The Bahamas.
Goals and Objectives: Experience The Islands of The Bahamas is owned and operated by myself, a local native of The Bahamas. My main goal is to provide a breath taking, relaxing and memorable trip to The Bahamas. Not only to experience the mainland Nassau, but to the other beautiful islands The Bahamas has to offer.
Management: Accountant: Edna Jones:
Edna Jones is a Bahamian native where she has and continues to provide accounting services to business individuals for the past twenty years. She has also held the position of the lead manager of accounts payables for the largest hotel in The Bahamas.
Marketing Specialist: Takia Rolle:
Takia Rolle is also a Bahamian native, a recent graduate from Saint Leo University where she graduated with a BA in Marketing. With her new, innovative and creating marketing ideas she is bound to create a brand and presence for Experience The Islands of The
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As it relates to an all-inclusive trip to experience not only one island but a few, we are the only tour company that will provide such an experience. Considering the rapid change and constant growth of the tourism economy this will be short lived, many companies will branch out into this sector. There will not only be a need to establish ourselves strongly in the market but also to differentiate ourselves. The competition of operating such a business does come in other forms such as:
1. Hotel and travel agencies offering excursions to their clients. However instead of directly competing with the hotels and travel agencies we intend to create and establish great working relationships in the form of alliances, therefore we are able to offer the excursion services to their clients which enables them to solely focus on the complete satisfaction of their guests.
2. Existing hotels and travel agencies will identify the opportunity to diversify and create an interest into our intended services while utilizing their current client database. By doing this they create a huge leverage being that we are a new company just beginning our services and looking to establish the clients and connections that they already
What's a common location that comes up in discussion when someone thinks of a destination to get away from all the hustle and bustle of the Main land of the United States? Normally Puerto Rico isn't too far away from conversation. Puerto Rico is a beautiful place with the perfect climate and many historical sites to take that getaway that you have always wanted. Today we will discuss major issues in/of Puerto Rico, the significance of this research and data sources, and lastly I will describe the data collected and research found during my inquiry on the region known as Puerto Rico
Imagine yourself as a businessperson on a trip to the island of Hispaniola to check on how production is faring. You land in Santo Domingo to transfer to a short commuter flight to Port-au-Prince. During the flight, you gaze outside your window to admire the breathtaking view of the Sierra de Baoruco, with its luscious forests. As the plane approaches the Haiti-Dominican Republic border, you notice that the land has been completely denuded of trees directly on the other side of the border, creating a clear demarcation between Haiti and the Dominican Republic.
Pattullo report gives a first-hand account as to who controls each segment of the tourism industry; the tour operations, the large hotel chains, and the airline companies. The Caribbean’s economy depends on an industry that is mostly foreign-owned and controlled and the people who live there do not have an opportunity of owning or investing in it. In Pattullo’s report, it reveals that the large travel industry corporations are the ones who have most of the control. But those corporations are not located there. Her report exposes that the true benefiters of tourism in the Caribbean are foreign-owned investors and corporations.
Jamaica is one of the three islands in the Northern Caribbean forming the Greater Antilles. It's the largest English-speaking country in the Caribbean Sea, and stretches 146 miles from east to west. The country's name is derived from an Aarawak word “Xaymaca", meaning "land of wood and water". Jamaica has one of the richest and most varied landscapes in the region. The center of the island is mostly mountainous and heavily wooded, spotted occasionally with small mining towns and villages, while the land is low along the coast, providing for some of the most beautiful beaches in the world.
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
In recent years, business tourism has become increasingly prevalent and prevailing in the tourism industry. There are large quantities of significant changes which have far-reaching implications for all consumers and suppliers of business travel such as consumption patterns, great developments in transport and communications technology, and the world´s political and economic changes related to tourism industry. All these developments have brought large effects on business travel as well as the main challenges to this sector for the coming years. Every day, tens of thousands of people are beginning or ending their business trips all around the world, while numerous conferences or exhibitions are being held globally, so business tourism is a
The Hospitality and Tourism sector is characterized as the fastest growing sector in Jamaica. Many tourists from all over the world travel each year because of the country’s beaches, culture, climate and landscape. Despite the contribution of other sectors the Hospitality and Tourism is still the giant industry that contributes largely to Jamaica market share. In this paper, we will call the Hotel that I am employed ‘Hotel A’ for privacy reasons. Hotel A was formed in 1981and has developed to be one of the largest all-inclusive resorts in the country, tackling all factors that impact on its overall success. Some of these factors are political, economic, social, technological environmental and legal factors called the PESTEL framework. “A
When one thinks of Barbados, one thinks of luscious, turquoise blue waters; soft white sand beaches; blue, white clouded skies; fresh fruits; exotic, delicious dishes and honeymoons. One, however, tends to forget the formation of this land. This Caribbean luxury Island has much history and great heritage. In this report, I will detail Barbados’s location, history, labor relations, population size and structure, industries, plus add a little zest with the beauty of the Island.
Barbados is recognized as a leader in addressing the concerns of SIDS and was instrumental in drafting the widely adopted policy for sustainable development strategies in SIDS, called the Barbados Programme of Action. In terms of sustainable coastal tourism objectives, these are addressed indirectly through the Physical Development Plan and national development policy instruments, but they are regionally acclaimed for their coastal zone management practices (United Nations Development Programme (UNDP), 2000; Scruggs & Bassett, 2013).
The Maldives: a group of islands just off Sri Lanka in the Indian Ocean. This tropical paradise sees thousands of tourists visiting its shores per year. There is just one problem: the highest point of the Maldives is just six feet above sea level, which means that any rise in water level at all would spell disaster for the 1,190 islands and their inhabitants. That is why for the last decade or so the Maldives president Mohamed Nasheed worked vigorously in the fight against global warming while overcoming the tyranny of the previous government. Although this could be the end of this beautiful country Nasheed is not giving up yet.
Fletcher’s article helps to provide more of an insight on why these Caribbean countries rely on the tourism industry, giving a greater perspective of the workings of capitalism as in order to survive it must continually grow. While it is important to note that looking at one small area in the Caribbean and its impact on the tourism industry, cannot lead me to draw any general conclusions– as not every Caribbean country will react to the tourism industry in the same way - the study discussed on Jamaica’s Ocho Rios still can provide perspective as to how this heavy reliance on the tourism industry can affect the social, cultural, environmental, and economic standing within such countries. Further research must be conducted on all different effects and within tourist sites in order to come to a general conclusion. Many researchers have offered frameworks on how to prevent such negative impacts from occurring, and this can be helpful for the future of this fast-growing industry. As a person who has travelled to the Caribbean quite frequently (as I have family members who reside in Barbados), because I stay with family members and thus can see the island from a local perspective, I have witnessed first hand the small ways in which the tourism industry affects a big Caribbean tourist destination such as Barbados; not just with those deemed as outsiders with the tourism industry, but those working within it.
The Caribbean region extends from Barbados in the East, Trinidad and Tobago in the South, to the Bahamas in the North and Cuba in the West (Edwards, 2013, Unit 10 ). A rich cultural heritage is one of the regions most prized possessions, dear to the heart of its people. Merriam-Webster(2013) defines culture as “the beliefs, customs, arts, etc., of a particular society, group, place, or time”
The inhabited islands clustered in the Caribbean Sea are an interesting study in cultural and social identity. Colonized by european powers from the Fifteenth Century, the Caribbean islands have become mixtures of cultures from Europe, Africa, and India, as well as from the original inhabitants of the islands. As a result, describing and defining the Caribbean is a much more difficult task than it appears on the surface. The norms and ideas of identity and history that exist on one island are vastly different than those that exist on a near neighbor, despite similarities in geography and history.
International Cultural Tourism Charter: Managing Tourism at Places of Heritage Significance, ICOMOS, viewed 3 May 2014, http://www.icomos.org/tourism/charter.html
(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new