The Attractiveness of Companies to the Olympic Games
Every four years there is a summer and similarly a winter Olympics,
they are incredibly popular and effect a great number of peoples lives
during the few weeks of the year that they run, for example in the
Sydney 2000 Olympic games images of the games reached 3.7 billion
viewers in a record 220 countries. In this essay I will examine the
Olympic games and answer questions like why it is that they are so
popular and why it is that companies will pay these obscene amounts of
money to be associated with them.
The Olympics is a unique sporting event, it brings together elite
performers from all over the world in competition in a huge number of
sports. One reason why it is so popular is because there are so many
sports in the games there is something that appeals to all viewers.
However the games are not only popular with the spectators at home,
huge amounts of money change hands during the build-up and it is is
seen by businesses as a great opportunity to promote themselves
because they are so popular being associated with the games can only
have a positive effect. Hence the reason why these 'multi-national'
companies are bidding millions and millions for the right to use the
Olympic rings in their corporate promotions.
The Olympic Movement provides unparalleled returns on the investment
for sponsors. The Games provide a marketing platform that is based on
ideals and values. The games provide endless opportunities for
companies to improve sales, showcasing and community outreach
programmes. Support from the business community and other benefactors
helps the athletes and the teams promote the games. Sponsorship not
only provides essential financial support to the Olympic movement but
also support services such as products, technical support and staff
development. Furthermore, through the promotional activities of the
sponsors, public awareness and support for the Olympic Movement is
increased.
In 1985, the IOC (International Olympic Committee) created The Olympic
Partner (TOP) Programme to diversify the revenue base for the games
Since 776 BCE, the Olympics have been a way for people of different cultures to come together and compete in friendly competition. In 1892 the first modern Olympics were held in Athens, although it had been over a thousand years since the last game it still had brought together an assortment of different religions and ethnic groups together. Many factors shaping the Olympic Games reflect the changes that have taken place in our world since the last game in 393 CE in Greece such changes include woman’s suffrage, global economy, world wars, and proving competency.
The two websites offered, The Penn Museum and PBS, both offer unalike perspectives on how to present information on the Greek Olympics and the Roman Empire. They also act differently as companions to the text, Traditions and Encounters by Bentley and Ziegler. Both of the websites however were interesting. I will elaborate on each websites content, helpfulness, reliability, graphics, and design below.
that rules would be abided by and so the games were to be held in
Since the first Olympic Games in 1896 winning the Olympics meant more than just a medal, it showed the power that the winning country possesses. Although the Olympics are meant to show peaceful amiability between all counties, geopolitics is still a factor in the Olympics. The International Olympic Committee President states “sport can only contribute to development and peace if it’s not used as a stage for political contest, have the courage to address your disagreements in a peaceful direct political dialogue and not on the backs of athletes.” Many historians ask if geopolitics was a factor in the Olympics during the Cold War era. The answer isn’t an opinion; geopolitics has never been absent in the Olympics and that is especially true for the Cold War. The Cold War was a battle for political power that will dominates the rest of the world. The idea that this was a battle for power explains the arms race, Korean War, Vietnam War and the Soviet Union’s invasion of Afghanistan. Logically, this need to upstage the opposing super power leaked into international sports competition. With all this competition whirling around during the Cold War, the Olympics became a literal race against communism or democracy. As geopolitics played such a major role in the Olympics during the Cold War era, athletes’ fates were ultimately altered.
The Reasons Behind the Increasing Commercialism of the Olympic Games The Olympic Games is a world wide event, held once every 4 years. It is the most important event amongst the elite athletes of today. It is viewed on television by billions of people across the world, by satellite transmission (started in Tokyo in 1964). This worldwide viewing attracted sponsors as they realised that by supporting the Olympics their product would be advertised on every product sold, as they would be the 'official sponsor'. The advances in technology has played a fundamental role in the increase in commercialism, as large sums of money are put forwards for television rights over the Games from companies such as Sky, the BBC and ABC.
The Olympic Games, hosted in Olympia, Greece, reflected and represented many of Greece 's traditional values in their culture, politics, and social institutions. With the Olympics being the biggest event in Greece at the time, the occasion brought many new ideas and showed what the traditions and customs of Greece were really about. Through this big spectacle people learned about their own culture and went through many experiences ranging from listening to poets and praying at the Temple of Zeus to spectating the sport of “Pankration”, a combination of boxing and wrestling. They would even compete in the nude as a time-honored tradition. “...the practice [competing in the nude] also symbolically stripped away social rank, an extraordinary gesture toward a democratic sporting ideal in the status-obsessed ancient world.”(pg. 7) The Olympics
A very popular and large sporting event that receives an extremely high volume of national media coverage is the Olympic Games. For a number of years, major stations like NBC has provided audiences with an around the clock coverage of the Games. Many other major medias similar to NBC have also done the same by devoted sections solely to the Olympic Games. The Olympics is a time where citizens come together to root for their home country, strengthening their sense of nationalism and pride and cheering for their home athletes to come out victoriously and the country as a powerhouse of the world. Organically, the games give off a sense of war like mentality because countries are competing against each other for the prize, the gold metal. As a competitive college athlete, I can relate to the feeling of pride and nationalism one get before and especially after competing and beating an opponent.
Modern Day Olympics are a huge tradition that sweeps the screens of televisions across the world. Competitors take the arena with uniforms that dawn their countries colors and designs that are meant to resemble their designated flag. For months the news is centered around the games; the preparation, the athletes, and of course the competition. Countries aren 't obsessed, they are inspired and full of pride seeing athletes from their country compete and show their incredible skill. This tradition dates back to ancient Greece where the games began. Tony Perrottet writes about the traditions of the ancient game in his book The Naked Olympics.
The Olympic games is a series of events that takes place every two and four years that originated in Greece to honor the Greek gods (Cartledge 1). The Olympics is an inspirational contest where many nations of the world come together and compete. This pertains to the athletic competitors who have trained for years to enter the Olympics. This includes swimmers, boxers, hockey players, runners, cyclists, ice-skating, figure skating, and many other sports (Cartledge 2). The Olympics have changed since ancient times because of technology, innovations, and a broader audience.
The Olympic Games plays a significant role in the world. The relationship between it and host countries is important to investigate for comprehending cultural studies. According to Xu and Kirby (2008), the Olympic Games has a considerable impact on the expression of national identity. For example, London applied this approach to promote its national identity. This can be discovered from the BBC video called James Bond escorts The Queen to the opening ceremony in 2012 (2012): an amiable identity is perceived by the audience through presenting corgi at Buckingham Palace. Moreover, China is no exception. There is an image about the opening ceremony of the 2008 Olympics, it shows a spectacular drumming performance. In addition, an article about
The following essay provides discussions of the scope and objectives of the London Olympic Games 2012, and identifies event major stakeholders. Work break-down structure, McKinsey 7S, PESTLE Model and other relevant planning techniques will be introduced to demonstrate project requirements such as infrastructures, financial, man-power, technologies, resources, risks management, operations, procedures and more. This essay will also point out the obstacles faced by the project manager during the preparations of the events, and provide solutions adopted that influenced project outcomes.
The Olympics is a mega sport event which is presented once every four years and it has become a golden opportunity for hosts to emerge as a strong country. Hosting the Olympics is a big thing for every country and they receive worldwide attention from the preparation period until the actual event. However, hosting the Olympics comes with heavy stakes and experts tend to argue about the appropriateness for the countries to host it. There may be people who oppose with hosting the Olympics, however, the country rebranding, the economy hike and also the pride and patriotism of citizens just demonstrate the need of hosting the Olympics for the development of the country.
For the past few years there has been a very controversy issue that has been plaguing the Summer Olympics. The Summer Olympics was first held in 1896, it’s an international multi-sport where athletes around the world come to compete with other athletes from different countries. There are many events that are held in the Summer Olympics ranging from Track and Field all the way to Volleyball and Basketball. In each Olympic event there are medals that earned to the winners, the first place winners get a gold medal, the second place winners get a silver medal, and the third place winners gets a bronze medal.
Introduction Today, the Olympic Games are the world's largest pageant of athletic skill and competitive spirit. They are also displays of nationalism, commerce and politics. Well-known throughout the world the games have been used to promote understanding and friendship among nations, but have also been a hotbed of political disputes and boycotts. The Olympic games started thousands of years ago and lasted over a millennium.. The symbolic power of the Games lived on after their demise, and came to life again as the modern Olympic Games being revived in the last century. Both the modern and Ancient Olympics have close similarities in there purpose and in there problems.
The summer Olympic games isone of the most prestigious events in world history. Olympic games started in Athens in 776B.C.E, mostly to praise all the gods but also to show political peace throughout Greece. Olympic games gave people chance to show off there skills and also to become well known to become known as a legend. These games really brought the community together it created and maintained a common bond. Only the best of the best athletes came and competed in the events. These games affected the political status so the created a The "Olympic Truce” which was established in ancient Greece in the 9th century BC between three kings. During the Truce period, athletes, artists and their families could travel in total safety to participate in or attend the Olympic games and return afterwards to their respective countries. (" Olympic Movement Promotes Peace Worldwide. ) There were four crucial parts in the history of the Olympic games starting with the start in 776B.C.E, then 1896, 1970/1980s, and lastly modern day Olympic games. This work is an evolutionary piece denoting change and continuities over time in the Olympic games.