The Art of Coffee
When I began my job as a Barista at Mainline Coffee I knew next to nothing about this art. I enjoyed hanging out at coffee shops with friends, and appreciated the energy boost drinking a cup could give me; however, the sum of my knowledge appeared to be only that I knew how to brew coffee at home. I didn’t know the differences between espresso and drip brew coffee, or the differences between a cappuccino and a latte. I was ignorant of how much more went into the process of creating good quality coffee. During my first few months there I strove to learn as much about this trade as possible. Similar to any other job that I have worked at, I felt that it was my duty as a paid employee to become as fully qualified for the position as possible. An emphatic enthusiast about coffee, my manager Josh took me under his wing and began to impart his vast sum of knowledge to me. Every day I worked with him he would teach me more and more about roasting techniques, different origins of coffee and their complex tastes, the best way to foam milk, and the correct names for specialty drinks. He worked on developing my palate for coffee by requiring me to taste each new origin we ordered and then, using coffee vernacular, describing it to the best of my ability. We would also have competitions between ourselves as to who could create the best micro-foam when frothing milk.
As my knowledge of this art increased, I was excited by the potential that I was finding in coffee. I was able to experience excellent coffee and espresso, and it opened my eyes up to the fact that there was much more to coffee than the “traditional” Maxwell House, Folgers, or instant coffee could ever offer. Once roasted, coffee beans begin to oxidize, and they rapidly turn stale and bitter. Packing and refrigeration is able to slow down this process, however, it can never be prevented. Maxwell House, Folgers, and similar brands come already ground, and who knows how long they have been sitting on the shelf in the grocery store. The flavors brought out of these coffees can’t compare to the rich, smooth, and full-bodied flavors of coffee that is recently roasted and ground immediately before brewing. I had discovered something that was good, and I wanted to share my new wealth of information with other coffee drinkers like myself.
Spanish flavors are integrated into the food and drink at Lorca to incorporate the culture of the Mediterranean. By drawing ties to savory delicacies served on the other side of the Atlantic, the charming cafe is set apart from the surrounding American-based chain restaurants. Foreign blends are imported to diversify the restaurant and provide high-quality coffee for loyal customers. Lorca is famous for their pour-over coffee, a technique very pleasing for coffee aficionados. It is not a feeble task; a special kettle, high-quality beans, and extreme patience are required to achieve this unique specialty. Flavors are distinct and even sweet. Coffee beans are really the fermented see...
Philz Coffee is an American coffee company and coffee shop chain founded in San Francisco, California by Phil Jaber, a Palestinian immigrant from Rammallah, West Bank, in 2003. Jaber owned and operated a corner grocery store in the Mission District of San Francisco for 25 years. Having established strong ties with the community and engaging them in the coffee blend development and selection process, Jaber turned this very same store on the corner of 24th Street and Folsom Street into the first Philz Coffee location. Today, Philz has thirty-six locations across three U.S. cities: San Francisco, Los Angeles, and Washington D.C.
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
Drinking coffee has been a popular tradition for many years and will always remain a timeless convention. For coffee consumers, that first sip of caffeine in the morning is the highlight of their day, the boost they need to keep going, or the simple pleasure of enjoying a moment of peace. Coffee can be made with several different devices, comes in many different flavors, and can be enjoyed almost anywhere. Despite the various options offered by coffee companies, there is one thing that remains common among users – many are dependent on this addictive brew. Dependency is important for companies when it comes to their product because it produces consistent sales. Keurig Green Mountain not only produces coffee which is already a reliant product
The Wall Street Journal, Boston Globe , and the Economist as well as many other media outlets of record were all in consensus when they declared the onset of coffee crisis in October 2001; farmgate prices had sharply dropped reaching a thirty-year low of $0.39 per pound in This price was below the cost of coffee production at the time, listed at USD 0.60 per pound.(Economist 2001) Price declines are not such an uncommon occurrence, but what is more troubling is that the cash market for coffee suffers from high price volatility. For a more detailed look please see Appendix 1: Cash Price Variation. Coffee producers , who are mainly located in developing countries , are highly vulnerable to price risk in the cash market , yet their profits in relation to their risk exposure has been steadily declining. In a 2001 study conducted by the European Fair Trade Association (EFTA)- an organization that promotes the sale of products that ensure price security for marginalized commodity producers- the general finding was a declining share of trade revenues from coffee remained in the coffee producing countries. Although the international coffee market has grown from $30 billion annually in the 1980s to $55 billion in 2001, in aggregate coffee producers have seen their share drop from $10 billion to $7 billion in 2001 (Renkema 59).
Starbucks Coffee, Tea, and Spice opened its first store in April 1971 in the Pike Place Market in Seattle, by owners who had a passion for dark-roasted coffee that was popular in Europe, but hard to find in the U.S. (Harrison et al., 2005; Venkatraman & Nelson, 2008). The company’s mission was to provide Seattle with the best access to dark-roasted coffee, and sought to educated customers about the product. As a matter of customer education and acceptance of the product, Starbucks grew and expanded into the successful domestic market it is today. Much of this success can be attributed to a focus on the total customer experience and s...
Coffee is a worldwide cash crop of which demand has exponentially increased over the years. “Coffee is (after oil) the world’s second most important traded commodity” (Cleaver 61). Competing coffee brewing companies wage war on offering the freshest, best tasting coffee the market has to offer. With such stiff competition there must be enough coffee beans deemed to be good enough in quality to supply the increasing demand. Starbucks can be considered one of today’s top competitors if not thee top coffee manufacturer presently in business. This successful company has had a huge impact on the coffee industry as well as the world. They have gone through great length to provide consumers with an excellent product as well as create a legacy that shows how to best go about running a massive corporation while keeping the environment clean and healthy.
When Starbucks started their target market were people who enjoyed coffee not just for the energy boost that they got from the caffeine, but people who enjoyed sitting down and drinking a well-prepared cup of coffee. Upon visiting Italy and falling in love with the coffee bars and the experience that they offered, Schultz envisioned a place between home and work where you could just sit and enjoy your coffee. Starbucks wanted to control their coffee from “raw green bean to the steaming cup” this meant that they had to talk with their farmers to make sure the quality was up to their standards. They
In the United States, coffee is the second largest import (Roosevelt, 2004). Furthermore, the United States, consumes one-fifth of all the worlds¡¦ coffee (Global Exchange, 2004). The present industry is expanding. It is estimated that North America¡¦s sector will reach saturation levels within 5 year (Datamonitor. n.d.). According to National Coffee Association (NCA), 8 out of 10 Americans consume coffee. In addition, it is estimated that half of the American population drinks coffee daily. The international market remains highly competitive. It is estimated that 3,300 cups of coffee are consumed every second of the day worldwide (Ecomall, n.d.). The latest trends included dual drinkers, an increase in senior citizens...
The brand of Colombian Coffee is import to Juan Valdez for providing the best tasting coffee. T...
Offered differently: While examining individuals in coffee establishments, I realized that many requested decaffeinated coffee, which normally was unavailable, stale, otherwise cold. a coffee establishment which utilizes a distinctive water-based decaffeination technique to remove most of the caffeine while conserving the beans' integrity would an extraordinary goblet of coffee without the huff of caffeine. Additionally, this type of coffee shop would only serve decaffeinated coffee; whereas, offering a premium substitution for those coffee devotees who, for communal motivations, anxiety rationalizes, or health incentives, simply don’t want to get hyped up at early in the morning. (Martinko, K., 2015)
Around 1910, an American chemist, G. Washington, created a more refined water-soluble powered coffee, which had a better taste and was marketed on a broad scale. It was the first time that instant coffee was mass produced owing to such a meaningful innovation of instant coffee and Washington's brand "Red E Coffee” dominated the instant coffee market in the United States for 30 years (Thomson, 2006).
The coffee shop I decided to do my observation was the well known Starbucks just a couple blocks away. The reason I chose this coffee shop was because of it 's style inside, it attracted me. For example, one side of the wall has a glass top, and the lower part of the wall, made of wood and painted in a bright red color, which was one thing that attracted me and stood out. Outside of the shop people can actually see through the glass wall and get to see what’s happening inside of the coffeeshop. By the entrance you see these two red ceiling lamps which were shaped in a flower bud and these two tall green plants. Once you were in, on the right of the shop there was a counter with food and things to put in your drinks such as milk, sugar, chocolate, etc and the colors and how the food was displayed and served was appealing to my eyes. Behind that counter there was a long table with different electronic devices plugged into the wall. On the middle of the those there is a fridge just for ice and when I turned to the other side and I noticed a big menu on the wall. Further more into the shop, there was an area filled with tables, chairs, and sofas. The tables were in different shapes, one was round and the others rectangular, also there was four bamboo baskets and I looked around and noticed that the walls in that area were decorated with paintings.
A simple cup of drip coffee can be mastered by any novice. It's to coffee making what coloring in the lines is to art, a small challenge. It take a true coffee connoisseur to master the espresso or latte. I am proud to be such a connoisseur. Learning to make a proper cup of coffee is akin to an art apprentice learning under a great painter. You slowly work your way up. I learned from my mother. I started making coffee with "Taster's Choice" coffee crystals. I moved on to drip coffee, until graduating to the espresso machine. While it takes training and practice to make a latte, I think it also requires a certain talent. I don't mean to toot my own horn, but most people who've had one of my lattes agree that mine are the best.
There are many health benefits that come from drinking coffee. Coffee can overall make you a happier person. Drinking coffee can make a positive impact on your life. Does coffee really stunt your Growth? How does drinking coffee help in your day to day life? Coffee is loaded with antioxidants and beneficial nutrients that can improve your health. Studies show that coffee drinkers have a much lower risk of several serious diseases.