The Art and Science of Radio Programming
Ideally, radio programming should be more of an art than a science. It should be about what people want to hear and what the disc jockeys want to play. Station managers should strive to create quality programs, similar to like they did in the old days, before television was around.
Radio is used much differently today than it was in the past. When it was first invented, families used to gather around the radio and listen to programs, similar to how families today watch television programs. Most of the programs on the radio did not feature music, like most do today.
Today, radio is mostly turned on to hear news and news information. Personally, I only listen to radio in my car and I have to change the channel frequently because of all the commercials that are played. With the digital revolution and the invention of compact discs and mp3’s that are played on the computer, people have less of a use for radio. They can control the songs they hear by playing in a CD player or on their computer. This is personally what I prefer to do.
These days it seems like radio programming is more of a science than an art. Program managers find out what a select group of people like, and most of the time it is not very accurate. The way that radio stations get feedback is not very accurate or well-done. They then buy blocks and strips of programming and try to make as much money as they can. They do not play necessarily what the listeners like, but the same songs over and over again day after day.
Disc jockeys are tightly controlled and have certain things they are and aren’t allowed to do. Promotions and contests are done all the time to try and draw in listeners and add to the listener base. If a station does not like the demographic they are reaching, they will forget about their listeners and change their format to make more money. It’s sad to say, but the bottom line these days in the radio business is money.
It’s not like the old days in which radio was original and unpredictable.
-The American people were hungry for new music, so they accepted the independent stations of the majors.
“Radio” is such a classic film because of the accuracy of the story. It received a 36% on Rotten Tomatoes (Rotten Tomatoes). However, I feel that it deserves a 90% or more. Radio’s character was very vibrant and true to life, and it resonated with the majority of viewers. However, not everyone felt that way. Radio was also discriminated against by a police officer. He had trouble communicating with the officer who had stopped him because he was suspicious, and because of that, the officer became frustrated and decided to arrest him, when he had committed no
Good morning, Sioux City. This is Adam Lewis and you are tuned to KL&R on this delightful March 3rd for all your news so you’ll know what’s going on.
As radio established itself as a primary source for information, it simultaneously grew to be the most popular entertainment medium in the country. Everyone on the home front gathered around the radio in his or her living room to listen to the music and programming offered. Radio served as a crucial element in boosting morale and improving the attitudes of the American public in times of war and chaos. As the war developed, there was an increasing demand for escapist entertainment.
Actually we use MP3 Players, iPods and other mobile devices to hear our music, some people still use cd players (For example: ME), In that time they have FM Radio, so they could be able to hear their music.
Wireless communication across the country was something no one ever imagined. The creating of the commercial radio in 1920, created a feeling of belonging to many citizens of the United States. Starting off as a hobby for amateurs, radio quickly expanded. With the creation of NBC, and emerging radio stars like Ernie Hare and Billy Jones radio, families tuned in on a daily basis. Music was brought to lower income families who couldn’t afford to buy a piano. As well as streaming music, radio provided advertising outlets. Promotions regarding cigarettes, automobiles, and soap
Back in the day, music is not readily available online at the tip of your fingertips. Fifty years ago, you would listen to the radio and that’s how you knew what records to buy. Radio stations in large music cities such as Los Angeles, New York or Nashville normally set the standard for the most popular music. New music emerges in their city, than gets released on their local radio stations, and the music becomes a smash hit. This is not the case for the small town radio station of CKLW in Windsor, Ontario. As television was drastically changing the radio industry, CKLW had to change to keep up. This change is what resulted into CKLW- The Big 8, a radio station that created new standards of radio hosting as well as rock and roll music. CKLW influenced not only music throughout North America but the entire music industry such as Bill Drake's "Boss Radio” technique, and how this station influenced its home city of Windsor, Ontario. CKLW evolved from a small city radio station to become “The Big 8” a huge nationwide music icon that was responsible for not only changing the music industry but changing the face of radio forever.
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
The 1920's brought many advancements in technology which allowed Americans to entertain themselves at home; the radio was one of them. The radio was actually developed before the 1920's; however, it was banned during World War I and allowed to reappear after the Prohibition ended in 1919 (Events 72). After the Prohibition ended, and radio broadcasting was being brought back to life, many people started up their first stations, like Frank Conrad (Events 72). Frank Conrad's first broadcast consisted of the Presidential Election results (Events 72). As Conrad was one of the first people to broadcast, KDKA was one of the first radio stations to appear in the Unite...
Traditional AM/FM Radio. Sirius’s competition also includes traditional AM/FM radio. Unlike SIRIUS radio, traditional AM/FM radio has had a well established market for its services for many years and generally offers free broadcast reception paid for by commercial advertising rather than by a subscription fee. Also, many radio stations offer information programming of a local nature, such as local news and sports, which Sirius does not offer as effectively as local radio. Some radio stations also have begun reducing the number of commercials per hour, expanding the range of music played on the air and experimenting with new formats in order to compete more directly with satellite radio services.
Many inventions have impacted the world throughout history but in my opinion one of the most impactful one’s was the invention of the radio . This invention provided society with many things which include entertainment, communication, and easier access to information. Radio is still a central part of the society today but just like any other invention radio has an interesting history of how it progressed through time.
They played music on a small radio and people could listen to the music without having to download or record the music. They stopped having it on the air because of World War 2.
and Lane Ronald W. in their book “Kleppers Advertising Procedures” 12th edition stated as advertisers continue to target distinct audience segments, radio stations to become and even more important part of the media mix, particularly as a supplemental national medium to reach light users of more traditional national vehicles such as television and magazines. The book also highlighted as years ago, each radio station will be on air in each and every town and even remote areas and each day and every station will be having different programs attracting different audience. Don Milner in his books “Success in Advertising and Promotions” observed radio broadcasting will be very different from today in five to ten years coming because there will be the possibility at the “Financial Times” because electronics and the technology of the radio having the ability to emerge and interactive technology and the prospect of having hundred channels which will be helping in advertising and charges becoming cheap because there will be many radios stations. According to Roseberg J. Larry in his book “Marketing” First edition , radio advertising will grow at an over angel rate of 1.4% per year as the consumer will be increasing skepticismn of the advertising practices in torture, demanding accurate and useful products
In the UK, Radio was initially seen as another form of the telegraph or telephone, which was regulated by the Post Office, which was used to supply information to the public. In 1922 the British Broadcasting Company (BBCo LTD) was founded in the form of a consortium of radio manufacturers. This appears as a regulatory body within radio to prevent chaos similar to the ‘Opening of Savoy Hill Broadcast’. At this point in history Radio appeared to be a limited public resource, which meant that only particular demographics would get messages and reports aired through radio. The following year in 1923 a ‘Sykes Committee’ was formed which suggested a license fee for advertising which then allowed particular products to thrive as they would pay a fee to have their advert aired on Radio, raising awareness for the product which eventually would increase profit, especially as radio was a commodity for the wealthy in that era. This then led to the Government deciding that all radio stations should merge frequencies eliminating competition. From that point onwards all radio stations fell under the BBCo Ltd).
The study asserts that more and more “public radio stations” are becoming commercialized which could be harmful to the development of South Africa as public radio is a popular broadcast medium in South Africa and most South Africans especially rural dwellers depend on it as a source of information. Chapter three of the study zooms into this assertion and develops the argument further. As Fourie (2003:153) notes, “the majority of South Africans relies on broadcasting, usually radio to meet its needs related to information and entertainment”. Locksley (2009) concurs, “In the developing world – especially in rural areas, radio (including community radio) and TV hold the primary roles, particularly where literacy is low. Commercialization of radio stations has a potential to benefit advertisers and neglect the opinion of the general public. Duncan (2000:114) advises that, “one of the fundamental principles of public broadcasting has been that the bulk of the broadcaster’s revenue should not be drawn from