The Art Of Social Media Summary

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1) A brief summary of the book focusing on the most important marketing related sections Nowadays, the social media has become a habit in most people’s daily life. For business, the social media becomes a way to promote a product, increase brand awareness and communicate with clients. Sometimes, it is likely to be crucial for the company’s marketing campaigns, for example, some opinion leaders spread negative opinions about a product or a business on social media platforms, which would bring negative consequences for a company, even the decline in sales. So it is very important for marketers to learn how to use social media effectively. “The Art of Social Media” offers a guide to help readers begin or improve the social media strategy. It also…show more content…
Even though “The Art of Social Media” was published in the end of 2014, some parts of information are starting to become outdated. For example, Pinterest provided difference services like promoted pins and payable pins for business to use, so the business could use these tools to better promote the product and brand awareness. Besides, there is no need to use the “Use Comments and +1s to Run Polls” function in the author’s example. In addition, the author spend many chapters on google plus platform, which I do not think is one of the most popular social media…show more content…
The thing I need to do is choose the suitable platform based on my business and follow some guidelines provided. Besides, as the author written in the book, “No matter how smart you are, best practices always change, because the platforms change how their sites work”. (Guy Kawasaki, “The Art of Social Media”, 2014) So the best way for marketers is keep experimenting until find the most suitable way according to the requirements of the target customers on different platforms. Through the ways above, I think I could increase the number of followers and enhance the brand
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